London, England, United Kingdom
I help B2B SaaS and Martech companies transform marketing into a true growth engine. With deep experience in brand positioning, go-to-market strategy, and demand generation, I have consistently delivered measurable business outcomes in fast-paced, competitive markets. Experience & Achievements • Brand Strategy & Positioning: Led a rebrand consolidating four brands into one providing market differentiation, which positioned the business for scale. • Demand Generation: Engineered a full-funnel strategy that increased lead generation through SEO by 5X and created content syndication programmes generating 100k+ impressions and doubling lead flow. • Market Expansion: Spearheaded entry into the US market for multiple businesses, tailoring strategies to new behaviours and regulatory landscapes. • Product & Market Alignment: Repositioned product offerings into cohesive platform solutions and redefined target markets to unlock growth. • Investor Relations: Crafted investor stories and multi-year marketing budgets that directly supported successful funding rounds. Specialization I specialise in tightening brand positioning, refining go-to-market strategies and building multi-channel demand generation programmes that deliver measurable impact. My leadership approach blends data-driven insights with creative storytelling to accelerate both short-term revenue and long-term business growth. Goals In my next opportunity, I aim to partner with ambitious organisation seeking to scale — helping them strengthen their brand, expand into new markets, and build marketing functions that consistently drive growth.
I am defining the offering, positioning, messaging and setting the marketing strategy for all of the brands in the Overmore Group.
I am advising the Overmore Group Board on marketing and growth strategies.
On stage host of the Figaro Digital Summits introducing speakers, engaging the audience and keeping the theatre on time to coordinate with the one on one meetings running in parallel. Once lockdown started, I became the host of all Figaro Digital online events. In addition to introducing the speakers, I set the scene at the beginning of each event and chaired the panel discussion at the end. This role also required me to direct the event rolling pre-recorded content and choosing the right camera source so the speaker is broadcast live.