Denver, Colorado, United States
• Independently built paid & organic marketing strategy for all product categories within Holi Hemp portfolio (health & wellness, beauty, beverage) • Develop omni-channel campaigns across digital media, traditional media, and on-site activations • Established brand voices and identified key target audiences for respective brands through A/B tests • Directed agency teams and internal teams across all verticals to create compelling content for customer acquisition • Negotiated agency and partner contracts and managed budgets and project timelines
• Executed 250+ vendor co-op programs across all Paid Social & Display through retargeting and prospecting tactics • Channel lead for agencies and Facebook direct partnerships to vet through budget, KPIs, audience targeting (CRM & LAL), and new creative ad unit tests for each individual media campaign • Evaluated digital demand via Neustar Multi-Touch Attribution quarterly to optimize campaigns and generate effective ROAS • Partnered closely with baseline media and marketing team to ensure branding goals are cohesive across all channels
• Primary liaison with vendor partners, negotiating seasonal co-op commitment for Saks internal and external digital and print marketing vehicles (Paid & Organic Social, SEM, Display, Influencer, Magazine Inserts, Direct Mail) • Developed performance driving marketing campaign strategies and creative concepts in collaboration with Media, Social, Events, and Creative teams for company-wide initiatives including store visual moments and vendor launches • Oversaw pre-planning to post-reporting campaign process for Contemporary, Modern, Outerwear, Intimates, Swim, Evening, Kids categories • Provided media mix recommendations across 200+ unique vendor campaigns based on Omniture analytics
• Facilitated strategic planning, buying and implementation of digital media for all Fox shows • Captured target audiences through Social, Online Video/OTT, Audio, SEM, and Display for 30+ titles • Managed agencies that placed media throughout entire process (brief, campaign launch, post-reporting) • Worked in conjunction with internal Fox departments (Design, Social, On-Air, Publicity) for digital and on-site activation needs • Built strong direct relationships with publishers for custom programs and cross-channel opportunities • Oversaw distribution of all creative and social assets to ensure content is strategically aligned and delivery is timely
• Implemented planning processes across all digital media campaigns for Fox shows • Streamlined correspondence amongst both agencies and internal Fox teams • Analyzed key insights from post-campaign summary reports and applied actionable items to new media plans • Primary owner of multi-million dollar budget trackers and resolved billing discrepancies