Greenville, South Carolina, United States
Hello! I am Sam Kramer and I am currently the Director, New Product Innovation & Nutrition Science for International Vitamin Corporation (IVC). I am passionate about consumer-driven education, health & wellness promotion through evidence-based research, product development & innovation, and process improvement. I completed my Master's degree in Exercise Physiology with a major in Sports Nutrition at Florida State University, along with my dietetic internship which had a sports nutrition emphasis. Prior to FSU, I graduated from Rutgers University with a B.S. in Nutrition Sciences (Summa Cum Laude).
Founder & CEO of the world's first Dietitian-Formulated, Zero Sugar, Nothing Artificial Protein Soda. Each can provides 10 g protein from whey protein isolate, contains only 45 Calories, and aims to make protein and soda inclusive for all ages.
- Lead product development innovation for billion-dollar FDM private-label dietary supplements across all VHMS categories and delivery methods -Manage the product development pipeline cycle that provides a unique nurturing of products through stage-gate phases from conception to launch including formulation, competitive landscape analysis, financial forecasting, claim substantiation, quality/regulatory review, label compliance, and packaging design stimuli - Provide expert technical review of ingredients to validate clinical research from a statistical and practical significance to ultimately create robust structure/function claims - Apply Lean-Six Sigma principles to streamline and expedite efficiency across multiple inter-disciplinary groups - Generate presentations for both internal and external stakeholders
• Oversee and contribute to the development of nutrition-related content for Kroger initiatives like KrogerHealth.com, OptUP, and Wellness Your Way • Manage the planning, development, authorship, and commercialization of dietitian content (blogs, articles, videos)/leadership represented on KrogerHealth.com • Conduct corporate and public-facing presentations that showcase nutrition-related programs and initiatives on behalf of Kroger Health • Work with other Kroger Health teams to ensure cross-functionality of nutrition programs and initiate process improvement to align and support program development
- Strategic visionary leader and formulator for all new products across all categories in Nutrition/VHMS for Kroger & Vitacost.com - Provide stimuli for every aspect of product development from conception to launch including: ingredient research validation, marketing claims substantiation, project management, regulatory documentation, forecasting & price analysis, competitive market analysis, label design, and product launch logistics - Create social media content through articles, video, and podcast segments
Instructor for HUN1201: Elements of Nutrition
• Sole technical and scientific expert to strategize product development roadmap across all VHMS and food categories. • Lead and managed entire product development timeline from conception to launch • Provided scientific and statistical rationale through formal ingredient published literature reviews, competitive price and financial forecast analyses, marketing stimuli, regulatory counsel (including claims, NLEA 2016, and CFR Title 21 compliance), and label design input. • Provided education support for internal and external sources on technical questions regarding product assortment. • Acted as the resident health expert by driving social media content on through video and article platforms, discussing lifestyle, diets, and ingredients.