Sivan Michaeli-Roimi

CEO & Co-Founder @ Heyou | AI builder, fixing GTM

Israel

About

A data-driven business leader with a can-do attitude. Tech-savvy, passionate about generating growth above and beyond expectations. Proven success in building GTM strategies, building inbound & outbound marketing machines, business strategy and planning, product marketing, and demand generation.

Experience

  • Co-Founder at Heyou
    Jan 2026 - Present · 7 mos

  • VP of Marketing (Acquired by Radware) at Pynt
    Jan 2024 - Jan 2026 · 2 yrs 1 mo

    🔝 Pynt is the only AI-powered solution securing from traditional APIs, Modern APIs, and LLM APIs, acting as your personal hacker. We help hundreds of companies continuously monitor, classify and attack poorly secured APIs, before hackers do. 🍺 Move away from tedious manual testing to automated hacks 🍺 Leverage Pynt's unique context-aware tech to expose proven API threats, before hackers do. We scan traditional and modern APIs and alert on LLM API threats, OWASP top 10 vulnerabilities, and more. 🍺 Integrate API security testing into your CI/CD, Identify API risks and gaps from dev to prod, including full API discovery and classification 👉 Visit pynt.io

  • VP of Marketing + Growth (Acquired by Gainsight) at Staircase AI
    Jan 2022 - Jan 2024 · 2 yrs 1 mo

  • Head Of Marketing + Growth at Frontegg
    Dec 2020 - Jan 2022 · 1 yr 2 mos

  • WhiteSource (6 yrs 8 mos)
    • Director of Marketing & Customer Value
      Jun 2018 - Jul 2020 · 2 yrs 2 mos

    • Senior Marketing Manager, team lead
      Jul 2017 - May 2018 · 11 mos

    • Online & Field Marketing Manager
      Jul 2015 - Jun 2017 · 2 yrs