Bangkok, Bangkok City, Thailand
More than 20-year experiences in the Performing Arts, Music and Concert market, Sittikun Boon-Itt has extensive experience in the entertainment, culture and music education as well as involving with youth activities across Thailand. He has served as a consultant to corporations, governments, leading venues and events in the region on performing arts programming, concert & festival marketing and business planning including pioneering projects in Thailand. Prior to Bangkok's International Festival of Dance and Music, Sittikun spent 10 years as a co-founder of Conservatory of Music, Rangsit University (now, it has become to be one and only most important and biggest music college in Thailand which runs by private university) as the Deputy Dean, Associated Dean of Marketing Management, Associated Dean of Student Affair, Faculty of Communication Arts, Rangsit University and Managing Director Cadenza Performing Arts Organizer. . Former director and Senior Vice President of Bangkok's International Festival of Dance and Music, Sittikun had worked and made the BIFDM to become one of the top 5 performing art festival in Asia. The festival is acclaimed to be the longest performing arts festival ever organizes in Thailand (2 months from September to October annually, approximately 15-20 companies perform with over a thousand of World Class artists participate) including the World's famous symphony orchestras and dance companies. In January 2013, Sittikun was a Director of Thailand's most significant historic outdoor concert. A landmark performance, "Zubin Mehta and Israel Philharmonic Orchestra Live in front of the Royal Grand Palace" was the first international standard, outdoor, top western classical concert in Bangkok. The performance framed by the beauty of the Grand Palace, especially illuminated for the performance, had the audiences spellbound. This concert at the Royal field was acclaimed to be one of the most challenge and difficult outdoor concerts to be organized and produced since the Princess of Thailand as well as over 2,000 Thai's high rank audiences attended the performance. Sittikun also has extensive experience in talent management, executive producing of major events and festivals in Thailand including one of the oldest jazz festivals in Thailand Hua Hin Jazz Festival, Sawasdee Jazz Festival Bangkok, TRUE Jazz Festival. He has been involved bringing some of the world's top jazz artists such as Benny Golson, Chick Corea, Kenny Barron, Russell Malone, Maria Schneider, The Yellowjacket, Cory Henry, Eatth, Wind and Fire, to name a few.
Communications and Marketing, Communications Strategy and Development, Public Relation, Advertising, “Brand and Festival’s Image” - developing Brand Image, Marketing, Promotion, Ticket Sell, in charge of all media (Above and below the line, online), oversee the whole contents of artists and performance companies, corporate with clients (sponsors, audiences), CSR, media, presses, establish marketing plan. Managed marcom budget to ensure effective offline and online media plan. Coordinated with other business units and business partners, leveraging communication channels to drive revenue and increase tickets sell as well as brand awareness in local and international markets. Co-developed employee engagement communication campaigns for better understanding of company vision, mission and brand image. Developed CSR and social contributions campaign communications plan. The ultimate goal of this Marketing Manager’s role will be to help Bangkok’s International Festival of Dance and Music become the premier cultural institution for the performing arts event in Asia. A successful branding and marketing effort done correctly will help ICP launch its new marketing/branding campaign to establish itself as a leading performing arts platform in Thailand and in the region.
* Oversee and organized (Promotion, Marketing, and Production) this following event - - TRUE Jazz Festival @ Hua Hin (2017) - Chick Corea Elektric Band Live in Bangkok (2017) - Sawasdee Jazz Festival with Kenny Barron & Russel Malone - Hua Hin Jazz Festival (2006) - Yamaha Concert Series (Blischer, Hammer featuring Steve Gadd and Adam Rogers’ Dice Trio) Organized International World renown Jazz Artists in Bangkok -Chick Corea (piano), Benny Golson (saxophone), Kenny Barron (piano), Mike Stern (guitar), Maria Schneider (composer, band leader), Dave Weckl (drums), Kenny Garrett (saxophone), Eric Marienthal (saxophone), Jeff Lorber (keyboard), Jimmy Haslip (bass), Joey Calderrazzo (piano), Russell Malone (guitar), Chris Minh Doky (bass), Joris Teepe (bass), Anthony Jackson (bass), Steve Smith (drums), Dr.Steve Gadd (drums), Chick Corea Elektric Band, John Patitucci (Bass), Frank Gambale (Guitar), The Yellowjackets, Cory Henry and The Funk Apostles, Blicher Hemmer and Steve Gadd, Melissa Aldana Quartet, Adam Rogers Trio
- Oversee business issue of the conservatory (Marketing, PR, etc.) - Oversee performance programs for faculties and students both internal and public. - Oversee performance production for the conservatory LECTURER - Music Appreciation - Jazz History - Concert Management - Music Marketing