Siti Nur Laila

Data Analyst

Jakarta, Indonesia

About

Experienced data analyst in Start-Up companies, FMCG, and self-study project work. Experience using some analytics tools to uncover insights, perform data analysis, create data products, business dashboards, data processing, and data manipulation to solve challenging business problems in the company.

Experience

  • Data Analyst at Merkle
    Sep 2024 - Apr 2025 · 8 mos

  • Data Analyst at Tokopedia
    Oct 2023 - Aug 2024 · 11 mos

  • Data Analyst at Ayoconnect
    May 2022 - Aug 2023 · 1 yr 4 mos

    - Driving actionable insight and monitoring business performance with dashboard creation - Perform data modelling to generate product insight or identify trends by analyzing large datasets - Reduce company costs by optimizing stock figures using data modelling - Save the man hours by automating data extraction, data consolidating, reporting, and monitoring using some analytics tool Awards: Rockstar Rookie - Awarded by Data Team Act Like an Owner - Nominated by Data Team

  • Territory Strategy & Planning at Grab
    Jan 2021 - Mar 2022 · 1 yr 3 mos

    - Increase revenue, retained customers, and new customers by utilising some analytics methods and tools to analyse large datasets - Recover demands through customers segmentation, funnel analysis, geolocation-based analysis, and marketing campaign analysis - Analysis based on customer journeys to better understand customer's pain points - Provide actionable insights by providing major campaign analysis

  • Data & Analytics at PT. Akasha Wira International, Tbk.
    Nov 2019 - Dec 2020 · 1 yr 2 mos

    - Design and develop real-time dashboard to support marketing and sales team to uncover insights, monitor business growth and provide actionable insight to help stakeholders to make decisions - Data pre-processing automation by building a fuzzy matching algorithm in Python to identify non-exact matching duplicate data - Data pre-processing automation by building standardization customer name algorithm using RegEx in Python - Customer behaviour analysis with RFM clustering and text mining, to identify the potential customer and give the right product that will be promoted to each customer type - Market and size basket analysis to help the marketing team create the bundling product promotions