Kowloon, Hong Kong SAR
With over 8 years of experience in brand event marketing at NIKE and CHANDO, I specialize in creating high-impact experiential campaigns that deliver strong commercial results. I excel at end-to-end event execution, cross-functional collaboration, and blending digital innovation with immersive brand experiences. Having completed my MSc in Environmental Studies in Hong Kong, I am now fully based here (IANG Visa holder, no sponsorship required) and actively seeking long-term marketing and events opportunities with international brands in the region.
Dynamic Nike strategist adept at turning brand narratives into high-impact commercial campaigns. Recognized as a core matrix collaborator and recipient of the Nike Greater China MVP award. • Marketplace Activation: Led end-to-end execution of high-profile seasonal launches and integrated commercial campaigns for Key Accounts to drive pre-season growth. • Matrix Synergy: Acted as the strategic hub between Brand, Merchandising, and Sales to deliver immersive Trade Shows, aligning product narratives with commercial sell-in targets. • Operational Optimization: Integrated hybrid/digital solutions into traditional brand rollouts, balancing strict budget management with ROI optimization.
Experience in executing B2C marketing and PR initiatives, managing full project lifecycles from concept inception to budget closure. • Project Ownership: Led end-to-end delivery and on-site operations for high-profile PR campaigns, celebrity tours, and experiential art exhibitions. • Media & Partner Management: Managed top-tier media and KOL relations, with full ownership of commercial negotiations, contract risk mitigation, and content curation. • Cross-Functional Integration: Orchestrated cross-departmental workflows to align timelines, maintaining rigorous budget controls and competitive intelligence to optimize ROI.