United States
With years of experience in event marketing and corporate events, I currently serve as an Events Manager at Workato. I will take ownership of various programs and workstreams within our Flagship event series. By leveraging my expertise in event marketing and budget management, I support the successful execution of all events.
- Serve as the primary liaison for 20+ sponsors, managing communication and ensuring timely fulfillment of all event deliverables - Lead the planning and execution of third-party events, aligning strategy with overarching campaign goals and messaging - Manage meeting coordination for the flagship event, organizing 820+ meetings to maximize organizational presence and impact - Support event leads with deliverable execution, ensuring deadlines and quality standards are consistently met - Streamline event operations by developing standardized templates and maintaining a centralized event resources database - Collaborate with vendors to conceptualize promotional items tailored to event needs
- Supported the Field Marketing team in promoting Google ChromeOS - Worked with Google Chrome Enterprise marketing team and regional sales to contribute to pipeline - Worked with the speakers' bureau to research and pitch events in region - focusing on speaking opportunities - Identified and ran events that supported awareness and lead gen goals (third-party industry events like Gartner, HIMSS, IDC) - Executed programmatic events such as customer/prospect roundtables and forums to help sales teams form new connections - Executed PMM/Sales agreed strategy for engaging with top accounts/prospects based on named account lists
- Supported and ran over 40+ webinars globally a year for a variety of audiences - Planned and executed webinar campaigns that help drive over 9.1m in pipeline sourced and 4.2m in pipeline influenced - Identified needs for additional resources/budget and opened up purchase orders to support events - Supported the events team to plan and execute events such as Sales kick-off and user conferences - Provided booth support to generate brand awareness for our company and product at conferences and trade shows - Worked with external vendors to order promotional items for events - Coordinated with internal partners within Product Marketing, Technical Marketing, Channels, Customer Marketing and Marketing Ops on building webinar topics around the marketing campaigns - Oversaw the global webinar calendar, ensuring tight coordination within regional teams on event dates and promotional timing - Created and documented best practices and procedures for webinars - Provided training to internal and external presenters on how to use our webinar platform
- Project managed all webinar programs in North America region - Improved the quantity and quality of leads quarter over quarter by 5% through AB testing, frequency of webinars, and customer satisfaction surveys - Ran webinars for a variety of audiences including prospects, customers & partners - Worked cross-functionally on content submissions that aligned with the marketing campaigns - Developed and owned webinar calendar to ensure the schedule matched campaign launch dates - Coordinated and tracked webinar promotions - Ran monthly and quarterly performance reports that roll up to internal Marketing and Sales led contribution communications
- Increase revenue by 12% through targeted marketing campaigns and banner ads - Streamline online user experience which contributed to more than 10% lift in online orders - HTML programming for placement of creative imagery on landing pages to ensure brand alignment with brand - Increase sales revenue by 7% through targeted messaging and content optimization - Provide the email marketing team with appropriate content and links in order to drive more traffic onsite - Weekly analysis of sales quota attainment growth (monthly, quarterly and yearly reporting) - Document technical changes in order to use as reference for future updates - Analyze and report on website engagement and click performance - Perform QA throughout the site to proactively mitigate escalations - Comprehensive analysis of competitor's product positioning to improve campaign messaging and drive demand - Drive complex technical projects forward with on-time delivery across Brand, Marketing, Product and Ops teams