Istanbul, Türkiye
18 years marketing, sales, customer experience and business engagement IT experience . Managerial regional role almost 7 years. Supported 9 hubs in driving Multi Channel marketing capabilities providing digital consultation to cross-functional partners, leading Digital Transformation, Patient support programs, customer engagement understanding in area team (+80 affiliates).
• Responsible for working cross-functionally and cross-geographically ( +80 affliates) to develop and execute AREA Digital Transformational Strategy in coordination with the various functions, Brand Teams and affiliates under a cross functional governance structure • Displayed deep expertise in digital channel capabilities and providing consultation to cross-functional partners on what good looks like on key prioritized channels to enhance Multi -Channel Engagement • Responsible to improve patient outcomes while leveraging evolving channels to communicate with HCPs, Consumers and Payers, the Customer Engagement and Marketing Innovation in SAMETA Region (Turkey, Middle East, KSA, Africa; ASIA) • Managed area team of 5 supporting affiliates with localization of Multi-Channel Initiatives • Expanded knowledge across affiliates on Multi-Channel Engagement discipline that enables an optimized & integrated approach to provide more meaningful customer engagements across relevant digital channels • Selected as Global Customer Engagement Facilitator and ran workshops across affiliates on Customer Engagement Understanding, Channel Understanding, and Touchpoint Optimization which are core marketing capabilities • Strong strategic capabilities and ability to pull through to successful execution as well as analytical skills resulting in strong track record on delivering global and regional solutions
• Responsible for developing and implementing echannel plans and priorities across the Amerasia region. • Worked closely with key business sponsors and brand leaders; governance and operations management through Affiliate eChannels Champions, and working closely with Area eChannels IT • Oversaw area-initiated projects and managing to success • Provided input into global e-strategies and plans
• Determined new marketing and sales approaches Lilly Turkey needs to provide in terms of innovative multi channels. • Developed alternative marketing channels by strengthening customer partnership and advocacy in line with company vision. • Managed team of 40 Pen Educators and Pen Educator Coordinators to ensure successful diabetes and pen training to patients. Works with Diabetes and Osteoporosis Brand Team to deliver patient outcomes programs and handles projects via pen educators
Product Manager for Dermatology and OTC Products