Greater Bengaluru Area
Currently serving as a Digital Marketing and Business Development Executive at NimbleWork, a project management platform for agile IT teams. Responsibilities include running targeted outreach campaigns on Apollo.io, crafting audience segments, and designing account-based marketing sequences to engage IT Managers, CTOs, and Engineering Leads. Campaign efforts focus on improving engagement metrics like email open rates and trial-to-paid conversions. Holds a Bachelor of Commerce from Mount Carmel College, Bengaluru, and is pursuing an MBA in Marketing at Christ University, with expected completion in April 2024. Proficient in email campaign strategy, Apollo.io, and product-led growth. Dedicated to creating effective messaging strategies that resonate with technical decision-makers in the IT and SaaS industries.
- Run targeted outreach campaigns on Apollo.io reaching IT Managers, CTOs, and Engineering leads across the IT services and SaaS verticals, driving qualified pipeline for the sales team. - Built and managed audience segments by role, company size, and behaviour improving email open rates and click-through rates through precision targeting and A/B-tested copy. - Designed ABM-style outreach sequences for high-intent accounts, aligning content, follow-up cadences, and demo scheduling to accelerate pipeline movement. - Crafted email, in-app, and product walkthrough content that reduced onboarding drop-off and improved trial-to-paid conversion for IT teams adopting NimbleWork. - Tracked and reported campaign KPIs (open rate, CTR, reply rate, conversion) weekly, using insights to iterate copy, timing, and sequencing. - Collaborated cross-functionally with product and marketing teams to ensure campaign messaging aligned with product positioning and user behaviour data.
-Conducted thorough market research to discover startups and thoroughly analyzed their advertising strategies for valuable insights. -Effectively managed and enhanced a 600-client CRM database. -Executed competitor analysis to gain a better understanding of industry best practices. -Collaborated with two different brands to develop successful collaborative strategies and improve overall performance. -Actively participated in pitch deck meetings to gain a deeper understanding of the processes and strategies used in brand collaborations.
-Engaged with several customers on the platform, gaining an understanding of how to manage relationships with them. -Acquired an understanding of the product and solved queries for the customers while providing relevant solutions. -Recognized the importance of building strong customer relationships. -Resolved a large volume of user queries via chat and email, improving onboarding completion and customer experience. -Helped convert common issues into support content and FAQs, reducing repeat queries and improving self‑serve engagement.
-Created awareness about the session conducted by the founder, resulting in lead acquisition. -Demonstrated a comprehensive understanding of the product while staying in continuous contact with the founder and customers. -Efficiently converted 16+ potential leads into customers, facilitating purchases. -Collected reviews and feedback and actively maintained relationships with customers. -Managed daily customer interactions and 500+ CRM records, ensuring consistent follow‑ups and basic lead nurturing. -Supported multiple client conversions through structured, needs‑based communication and simple multi‑step outreach sequences.