London Area, United Kingdom
Senior Full Stack PHP / Laravel Developer with 13+ years of experience building business-critical platforms, e-commerce systems, and high-traffic WordPress solutions. I work across PHP, Laravel, WordPress, WooCommerce, MySQL, REST APIs, database design, workflow automation, third-party integrations, and performance optimisation. My experience includes internal operations platforms, care sector systems, e-commerce integrations, reporting tools, affiliate marketing platforms, and bespoke client delivery. I am comfortable taking ownership from requirements and technical planning through architecture, development, support, and continuous improvement. My work has included building operational systems, custom plugins, buyer dashboards, automation workflows, reporting tools, and performance-focused platforms used in live business environments. Core areas include: PHP and Laravel development WordPress and WooCommerce engineering Database design and systems architecture Third-party integrations and workflow automation SEO, Core Web Vitals, and performance optimisation Based in West London and eligible to work in the UK with no sponsorship required
Leading architecture, technical planning, database design, and delivery across two live products: SmartCare Portal for care home operations and EcoCareSupplies for e-commerce and purchasing. Built the live SmartCare Portal using PHP, Laravel, MySQL, JavaScript, jQuery, Tailwind CSS, and REST APIs, delivering rota management, kiosk clock-in and clock-out, hiring, staff workflows, annual leave, payroll support, and reporting for around 40 to 80 staff across multiple care settings within the organisation. Built SmartCP, a live companion control and monitoring application used to install, monitor, and report on platform modules, including service health, schema checks, port issues, and code version reporting. Built and enhanced the live EcoCareSupplies WooCommerce platform, including WooCommerce and Shopify sync, WooCommerce and eBay integration, invoicing, vendor email automation, payment workflows, product import tooling, and buyer dashboards with reporting, alerts, and resident-based usage calculations. Improved SEO, Core Web Vitals, page speed, and customer experience through Cloudflare optimisation, automation, a custom high-performance theme, and JavaScript-driven instant cart functionality.
Built internal business applications in PHP, Laravel, JavaScript, Tailwind CSS, and MySQL to streamline operations across a gas station group. Delivered clock-in and clock-out systems used across around 60 gas stations, automating hour calculations and payroll handoff for a workforce of roughly 300 staff. Built rota management, inventory, and lottery tracking tools, including lottery scanning workflows to track stock received, used, sold, and matched against inventory records. Designed database schemas and application structures for multiple operational systems, supporting maintainable product growth and reliable reporting. Automated gas reporting by importing daily POS reports, storing them in Google Drive, generating PDF outputs, and replacing manual email distribution processes.
Engineered and optimised around 15 to 20 high-traffic WordPress products for affiliate marketing brands in the betting industry, using PHP, WordPress, JavaScript, MySQL, jQuery, REST APIs, ACF, and WooCommerce. Built custom themes, plugins, ACF-based features, and WooCommerce functionality to support lead generation, content publishing, banner placements, and commercial requirements across multiple sites. Improved SEO, Core Web Vitals, page speed, and overall platform performance through targeted optimisation, bug fixing, and front-end and back-end enhancements aligned with Google performance standards. Maintained stability across heavy-traffic production sites by resolving issues, improving legacy code, and supporting ongoing affiliate website maintenance for betting partner campaigns. Contributed to code reviews and refactoring work to improve maintainability and strengthen engineering standards.
Managed and supported a complex WordPress-based e-commerce and learning platform using WooCommerce and LearnDash. Updated, configured, and maintained portal functionality to support business and user requirements. Resolved bugs and technical issues across the platform to improve stability and day-to-day operation.
Built a secure reporting portal with sign-up approval workflows, login, automatic password recovery, and user management. Developed advanced report discovery features including search, autocomplete, area and group tree navigation, pagination, and most recent report ordering. Implemented role-based access controls and access privilege updates across report areas and groups. Delivered dynamic report area and group creation, related report features, and announcement/contact functionality. Automated report ingestion through FTP uploads and triggered notifications to user groups when new reports were added.