Bengaluru, Karnataka, India
As a senior programmatic executive specializing in Display and Video 360, The Trade Desk, Xandr, and Amazon DSP, my daily workflow revolves around campaign creation, media planning, reporting, and optimizations. With a keen eye for detail and extensive experience in leveraging these platforms, I excel at strategizing and executing targeted campaigns to maximize ROI. My expertise lies in harnessing the power of programmatic advertising to deliver impactful results for clients, while staying abreast of industry trends and innovations to ensure continuous optimization and success.
Plan and manage programmatic ad campaigns across various platforms for APAC- MARS accounts for India, New Zealand, and Indonesia markets. Monitor campaign performance, make adjustments to improve ROI, and meet client goals. Use analytics tools to track results, report insights, and identify areas for improvement. Create strategies tailored to client needs and specific market conditions. Stay updated on industry trends and adopt new technologies to enhance campaigns. Work with creative and account teams to ensure smooth and effective execution. Conduct A/B testing and optimize campaigns for better performance. Handle and resolve any platform issues for seamless delivery. Ensure proper tracking and tagging for accurate performance analysis. Collaborate with ad operations and tech teams to implement solutions and improvements. Mentor interns, teaching them essential programmatic advertising skills.
Setting up and overseeing campaigns daily for the Mondelez-APAC region. Generating and analyzing daily pacing reports to monitor key metrics, ensuring campaign pacing and performance targets are met. Proficient in DV, Trade Desk, Amazon DSP, and CM 360, with certifications in all. Preparing PCA reports based on client specifications and requirements. Engaging in daily client calls to discuss campaign pacing and performance updates. Supporting YouTube video whitelisting to minimize disapproval issues. Establishing PMP and PG contracts for campaigns. Extracting reports aligned with campaign objectives and implementing optimizations to ensure timely delivery and optimal performance.
Strong verbal and written communication to simplify technical concepts for diverse audiences, foster collaboration, and deliver impactful presentations and reports. Experienced in negotiating project scopes, budgets, and timelines, resolving conflicts, and achieving mutually beneficial outcomes while maintaining positive relationships. Analytical approach to problem-solving, breaking down complex issues, questioning assumptions, and driving innovative solutions with a focus on data-driven insights.