Siraj Ahmed S.

Head of Commercial, Turnaround strategies: Frozen food, Red Meat, Poultry, Protein, Food additives, Livestock, Bakery, Confectionery, Tissue Paper, Hygiene care, Personal Care, Home Care, Dry Fruits, and Beverages.

Hyderabad, Telangana, India

About

Results-driven business leader with a proven track record of successfully managing multifunctional business operations across diverse industries and geographies. Experienced in startup environments, turnaround assignments, market expansion, and implementing high-impact strategies that drive revenue growth, increase market share, and improve operational efficiency. Demonstrated ability to build high-performing teams, enhance productivity, and deliver sustainable business results while achieving aggressive topline and bottom-line objectives. Extensive experience working with leading multinational and Indian organizations across diverse sectors, managing products and categories including food, Dry fruits, Beverages, Fresh Chilled and Frozen Poultry meat, Table Eggs, Red meat, Processed Packaged Foods, Feed Additives, Animal Feed, Fats, Specialty Bakery Ingredients, Confectionery Products, MBM, Tallow (Proteins), Agricultural Products, Tobacco & Cigarettes, Pharmaceuticals, Hygiene Products, Paper Products, Air Fresheners, Home Care Products, OTC Products, and Livestocks. Core Competencies B2B & B2C Business Development | Trading | HoReCa | Exports | Distribution Management | Sales & Channel Management | Revenue & Profitability Management | KPI Development & Performance Monitoring | End-to-End Project Management | Logistics & Supply Chain Management | Operations & Procurement | E-commerce | Digital Marketing | Social Media & Influencer Marketing | Brand Campaign Management | Strategic Planning Markets managed: India | SAARC | China | Oman | Saudi Arabia | UAE | Kuwait | Bahrain | Qatar | Iran | Africa | Bangladesh | Sri Lanka | Indonesia | NepalIndustry & Product Experience

Experience

  • Business Head-India at BHV Pvt. Ltd. – A Joint Venture Company of Heritage Group, Thailand
    Dec 2023 - Present · 2 yrs 8 mos

    Business Head – India | Food Category (Nuts, Dry Fruits, Beverages) Reporting To: CEO Leading India business operations for a Thailand-based multinational company, driving nationwide Sales, Marketing, and distribution strategies while managing the India office as a profit center head. Built and expanded retail and wholesale footprints across India and successfully launched domestic business operations. Managing cross-functional departments including Sales, Logistics, HR, Administration, Warehouse, Procurement, and overall Operations. Responsible for budgeting, forecasting, stock planning, and development of annual business strategies. Led distributor development initiatives and strengthened customer engagement across Indian markets. Holding full Profit & Loss (P&L) responsibility and managing a revenue portfolio of USD 21 million. Designed and implemented Go-To-Market (GTM) strategies and mentored sales teams to consistently achieve business targets

  • Head Sales and Marketing-Oman & MINA markets. at Al Bashayer Meat Co., SAOC-Oman (Middle East largest Red Meat, and Protein producer).
    Nov 2020 - Oct 2023 · 3 yrs

    Reporting To: CEO Established and led end-to-end Red Meat sales operations in Oman and managed MINA region business and commercial operations. Successfully launched and expanded the product portfolio, including Frozen/Chilled Red Meat, Retail Cuts, Proteins, MBM (Meat & Bone Meal), and Tallow products. Managed key business channels and stakeholders including distributors, Modern Trade, HoReCa, Industrial Catering, and Export clients. Strategically appointed distributors across GCC markets, driving market expansion and strengthening regional presence. Directed sourcing activities, manpower hiring, commercial operations, and maintained full Profit & Loss (P&L) responsibility. Achieved 12% market share and generated USD 32 million in domestic and export revenues. Presented commercial insights to senior leadership and executed long-term strategic growth initiatives.

  • Manager-Sales & Marketing-Oman and GCC markets. at Worked with Al Zain Poultry Farm LLC., Oman
    May 2016 - Oct 2020 · 4 yrs 6 mos

    Reporting To: Chairman / Director Al Zain Farm – Fully automated and the second-largest integrated poultry farm in Oman. Successfully launched and scaled poultry sales operations across Oman and UAE markets; established warehouses at Barka, Sohar, Nizwa, Salalah, and a UAE depot. Managed multiple business channels including Modern Trade, General Trade, HoReCa, QSR, Ship Chandlers, Institutions, and B2B/B2C operations. Appointed and developed sub-distributors and wholesalers across Oman and GCC markets, ensuring strong market penetration and business expansion. Delivered annual sales of 106 million table eggs and 12 million chickens, while managing commercial activities for animal feed, poultry fat, and feather meal products. Achieved 27% sales growth against an industry average growth rate of 12%, ensuring strong ROI and sustained profitability. Held full Profit & Loss (P&L) responsibility, including strategic planning, operational execution, and overall business performance management.

  • Regional Sales Manager-Saudi Arabai. at Worked with Herfy Food Services Company Limited (Savola Group)
    Nov 2014 - Mar 2016 · 1 yr 5 mos

    >Position reports: Sales Director. Channels Handled—Distributor channel, Modern Retail Chains, Traditional Trade, Catering, and Institutions, Products handled: Food additives (bakery toppings), Colorants, Flavors etc., through distributors. And Bakery (Bread, Somali Petty Bun, Ham Burger, Sandwich Bread, Cakes, cupcakes, Rolls, and Arabic Bread, Responsible for: > Appointing distributors and development of distributor channels. >Achieved the the growth through distributor channel got the volumes-12% and direct channel growth 24%. > Fully controlling depot operations of Riyadh and fully responsible of P&L. > Generating profits and overall leading a position of profit head. > Sales forecast, budget management, managing regional sales. > New market expansions, increasing market share and volume growth. Launching New products in the region.

  • Zonal Head- for India, Sri Lanka, Nepal, Maldives and Mauritius. at Worked with ASIA PULP & PAPER (APP) SINARMAS GROUP of Company (a MNC Organization)
    Apr 2010 - Sep 2014 · 4 yrs 6 mos

    > Position reports: Overseas Business Unit Head. (Indonesia). “World’s 5th largest pulp and paper company markets its product in more than 150 countries” across in 6 continents and a Start-up Tissue Paper company in India. I was the first employee of the Tissue paper division and launched products in India. Apart from market development and expansion, I was fully involved in Company’s new project management. Role & responsibilities: > Pioneered the launch of APP Tissue paper brands (Paseo / Nice/LIVI), in B2B channels, Retail/Wholesale, and HORECA in India and other export markets for the first time in 2010. > Initiated for achieving Tissue Paper volumes 2520 MT with 16 dedicated distributors. Generated ROI 12%. >Successfully expanded sales and marketing operations in India and appointed professional importers/distributors and Channel partners in Nepal, Maldives, Bangladesh, Sri Lanka, and Thailand markets. >Introduced Go To marketing strategies and introducing product training programs for S&M and Channel partners. >Providing technical support to distributors and timely launching new products in India and other export markets. Products handled: Tissue Paper, Wet Wipes, Jumbo Rolls, Facial Category, Hand Towel, Kitchen Towel, Luncheon, Hankies, Specialized Hospital Category tissues, and Commercial Paper products. Countries Worked: India, Bangladesh, Nepal, Sri Lanka, Vietnam, Maldives and Thailand.