Karāchi, Sindh, Pakistan
About me: Product Designer at Faysal Bank ltd, building intuitive, high‑impact fintech experiences used by 1+ million users in all over pakistan. Based in Karachi, I work in the design team, work on different phases of design thinking research->deployment. Previously Senior Product Designer at Star Tech Bazaar, where I was one of the first product design hires and helped company scale to PKR 1B+ in ARR volume with 100k+ signups in less than 18 months. I led end‑to‑end design for flagship consumer products and helped scale design system. With an academic background in Computer Science, I bridge product, data, and engineering, combining systems thinking with hands‑on craft. Experienced in 0→1 & 1→n. I believe design has the power to truly help humanity. Occasionally I write what I like, check out my Medium: https://medium.com/@sa5985117
Work on UI UX of digital channels including MB/IB and other VAS. Innovations such as WhatsApp banking and contactless payments via Google Wallet aren’t directly onboarding, but increase engagement post-onboarding, reinforcing the value of completing the initial flow. Propose user journeys in a human centric manner to resolve customer issues Increases Faysal Burraq App downloads to 100K+ in Google Playstore Increases 38% Positive reviews on app Design to be at the core of product development thus propose user friendly designs of upcoming developments Assist product team in preparing change documents by providing wireframes and hi- fidelity screens for faysal mobile and internet banking
Work on UI UX of digital channels including MB/IB and other VAS. Increases 60% download rate of Faysal Burraq App for Digital Onboarding Faysal Bank’s overall digital footprint once increased ~3× (from ~0.4 M to ~1.25 M) through digital banking and WhatsApp channels focusing on onboarding and transactions. Digital transactions via the mobile app registered a 300 % YoY increase, reflecting rising engagement once users are onboarded Innovations such as WhatsApp banking and contactless payments via Google Wallet aren’t directly onboarding, but increase engagement post-onboarding, reinforcing the value of completing the initial flow. Propose user journeys in a human centric manner to resolve customer issues Design to be at the core of product development thus propose user friendly designs of upcoming developments Assist product team in preparing change documents by providing wireframes and hi- fidelity screens for faysal mobile and internet banking Analyze existing product journeys/processes to enhance and bring efficiency in the overall lifecycle
Created a user-friendly interface that enabled fast and intuitive resume creation, increasing user completion rates by 30%. Integrated AI-powered content suggestions, ensuring optimized, ATS-ready resumes for a wide range of industries. Executed user research and testing, driving enhanced engagement and refined task efficiency across the platform.