Colombia
Multilingual executive (6 languages) with 20 years of experience specializing in global resource integration across three continents (Asia, Europe and America). Proven expertise spanning media, academia, trade association, and the private/public sectors. Demonstrated success in building robust international networks and leading the execution of strategies that consistently: • Drive Market Innovation and ensure effective cross-cultural adaptation. • Forge Trust in complex human and commercial relationships. • Maximize Global Perspectives to inform corporate strategy and decision-making. • Identify and Secure high-value opportunities for growth, cooperation, and investment.
Leading the regional delegation of a non-profit organization focused on promoting trade relations between Colombia and China, with an emphasis on generating financial results and strategic alliances. Key achievements: • Exponential surplus growth: Increased surplus from $5 million pesos (sept - dic 2023) to over $99 million pesos (2025), representing a 174% increase in 2025 compared to 2024. • High-value business management: Facilitated business transactions for members and the Chamber worth over $1.69 billion pesos between 2024 and 2025. • Pioneered the creation and implementation of the landmark event "Import from China (IFC) Fair" with a profitable surplus and an exceptional participant satisfaction rating of 4.9/5. • Attraction of strategic members: Incorporation of new high-profile members, including Empresas Públicas de Medellín, Grupo Sura, Universidad EAFIT, Córdoba Minerals, Posse Herrera Ruiz, Arquitectura y Concreto, and a Chinese listed company ZEUS Technology. • Sustainable impact: This growth is a direct result of the consolidation of programs, the success of international missions and the high loyalty of affiliates, guaranteeing a direct and sustainable institutional impact.
Línea Directa is a Medellin-based fast fashion leader in Colombia, with operation in Peru. I have conducted a learning maturity analysis for the company and designed a holistic knowledge management strategy for its growth in talents and business.
Ruta N is the Centre of Business and Innovation which aims to inspire and encourage science, technology and innovation in Medellin.I led the creation and development of Ruta N's Business Internationalization team, designing and implementing strategies to drive the growth of startups, SMEs, and large companies in science, technology, and innovation. Key achievements: • Business Growth: I directly supported the internationalization of over 100 companies (e.g., Colcafé, Alsec, Guane Enterprise, Glasst Innovation Company), facilitating their expansion into key markets. • Talent and Investment Attraction: I attracted the first Chinese IoT company to Medellín and generated investment leads in Japan, Singapore, and India. I created talent acquisition programs with over 20 world-class universities (e.g., Edinburgh University, London Business School, Université Laval). • Funding and Partnerships: I secured €100,668.11 in co-financing from the European Union for soft-landing projects. I built the Market Access Network (RAM) with over 50 partners to enhance internationalization services in Medellín. • Knowledge Management: I implemented the "Train the Trainer" model, notably the program with Alibaba Group that trained 1,000 people in digital transformation and entrepreneurship. • International Projects: I coordinated and led exploratory missions to innovation ecosystems in Asia, Europe, and the Americas (e.g., China, Germany, France, the Netherlands, the USA).