Atlanta, Georgia, United States
Global business professional, a Chemical Engineer with MBA in International Management and Marketing. A passionate driver for marketing and customer experience, leveraging cross-cultural understanding - having lived, studied and worked in five countries across 4 continents in the last 25 years. 20+ years of progressive experience in Marketing, Customer-brand engagement (Fortune 100 clients) and Communications in Healthcare, IT Services, Technology and Consumer Goods. Proven experience in solving marketing challenges, delivering integrated marketing strategy, winning and managing successful relationships with internal and external stakeholders. Have led and partnered with global, cross-functional, and diverse teams, managing deliverables across multiple time zones. Specialties: Global marketing, Integrated marketing communications, Customer segmentation, Product Management, Account Management, Client Relationship and Engagement, Customer Experience, Product and program Launches, Brand Management, Media plan and PR campaigns, Competitive Product Positioning, Market Intelligence & Competitive Analysis, Multicultural Marketing and Digital Strategy.
Healing is in our blood. ActiGraft Pro® system is an autologous, point-of-care wound management system created from the patient’s own blood to heal chronic, non-healing wounds. Proprietary patented technology utilizes nano-particles to enable homogeneous activated whole blood, unlocking the healing power of whole blood to manage challenging chronic wounds. Marketing ActiGraft®, a point-of-care autologous blood wound management solution. • Brand Architecture & Go-To-Market: Defined ActiGraft's value proposition and built communication strategy; crafted lead assets for clinicians and patients to secure sustained adoption through the product lifecycle. • Accelerated Clinical Marketing: Successfully launched ActiGraft's first multicenter RCT results ahead of schedule, producing over 10+ evidence-based marketing assets to highlight product efficacy. • HCP Engagement: Leveraged industry symposiums for key stakeholder engagement (podiatrists, VACs) driving double-digit increase in product trials and clinical adoption.
Driving communications for the Chronic Wound Care portfolio (~70% of Mölnlycke’s Wound Care business) Develop omnichannel communication strategy and ensure timely execution and dissemination of creatives and marketing assets to the local markets and continued optimization attuned with localization Ensure branding guidelines for creative assets across all channels are followed thus maintaining a consistent brand voice for all internal and external communications Successful launch messaging and presentations at several international tradeshows and conferences in Europe and Middle East; development of multiple collaterals (print, digital and giveaways) Leading brand ambassador and influencer for Molnlycke (One of the most engaged employees, among top 5 companies in Europe in an independent research)
Develop marketing strategy and execution for Biogel Surgical Gloves portfolio in a product manager role, driving brand visibility across channels. Support sales team in winning new business and organic growth to enhance Mölnlycke’s U.S. market share. Developed communication strategy and media planning. Led promotion of new clinical evidence and product differentiators through integrated marketing campaigns in key print and digital publications establishing Biogel’s credibility with major stakeholders Led integrated marketing campaign over digital, print, and social channels for a new glove launch for sensitive skin ▪ Developed new marketing, sales training tools and communications to sales teams; presentation sessions at national sales meetings through many unique and popular creative ideas (e.g., “Glove wars” Mimicking “Star Wars”) that was highly praised by sales teams.
Client: Visioneering Technologies Inc. (VTI), Atlanta, Prostate Cancer Center, Calgary, Lilly Goal: To establish VTI as the innovative company dedicated to redefining vision client Role: To drive market growth, developing sales strategy and tactics for NaturalVue® multifocal contact lens, practitioners' communications, executing campaigns over PARDOT ROI analysis of past marketing spend for '18 quarterly budget allocations, social media optimization, PR planning, and tradeshow participations Develop patient and caregiver education materials for Prostate Cancer with simplified communication on disease detection, progress and management
Clients: Sheridan Healthcare/Envision (multi-specialty outsourced physician services), Zimmer Biomet, MolecuLight ▪ Developed US and Europe launch and digital marketing strategy for an innovative imaging device in wound care ▪ Devising media strategy and hyper-targeted digital marketing communications to achieve client goals of better traffic conversion, acquiring new business accounts and maximizing contract volume ▪ Leveraged new channels for lead-generation and prospects-nurturing to reduce average 10-month sales cycle by 4% ▪ Rebranding of thoracic product portfolio for a stronger value proposition with new clinical studies, website launch and development of marketing collaterals; led to strong Q3 results and better brand recall by the target surgeons ▪ Social media strategy, execution, and analysis for the leading industry conference (AATS) - brand emerged as top 10 among social conversations