Singapore
• Customer centric propositions and campaigns targeting at New-to-Workforce and Parents with Kids segments, to drive leads acquisition and sales conversion • End-to-end campaign management, including development of campaign mechanics, fulfilment processes, marketing communications to consumers and rep agencies, website creation, campaign performance tracking, compliance and guidelines adherence • Marketing campaign management with creative and media agencies • Leads nurturing
• Lead for POSB and DBS mass segment campaigns that drive cashless initiatives, deposits, debit cards, kids proposition and work permit services • TTL marketing communications strategy and management for campaigns • POSB Go Cash Free – Nationwide education campaign done through a series of edutainment videos that drive cashless behaviour. • Smart Buddy – The world’s first in-school wearable for savings and payment. • DBS Multi-Currency Account and Visa Debit Card – A travel product that is first of its kind in SEA focusing on cashless payments.
• Launched a first of its kind deposit product and managed the portfolio of customers for cross-sell and acquisition opportunities • Onboarding engagement for the wealth segment • Increased product depth ratio of customers for retail banking products • Products marketing
• Refreshed branding for Citigold • Launched the Family Proposition for Citigold clients • Launched a deposit product – conceptualised and developed the microsite and website, demo video and interest rate calculator • Marketing of retail banking products and new initiatives • Market research reports communications • Investment seminars and lifestyle events