Sinan Akcan

Category Manager, adidas

Istanbul, Istanbul, Türkiye

About

Experience

  • Category Manager Football & Local Production at adidas
    Mar 2023 - Present · 3 yrs 4 mos

  • Olgar (7 yrs 3 mos)
    • Brand Manager
      Jan 2018 - Mar 2023 · 5 yrs 3 mos

      Olgar is the distributor of dozens of leading sports brands in Turkey, including Jack Wolfskin, Quiksilver, Salomon, Merrell, Burton, Babolat. - Responsible of brand management of Jack Wolfskin - Maintaining the cooperation with headquarters in Germany - Managing all the brand marketing processes in Turkish market - Choosing the collection according to product specification and customer demands - Creating the price strategy to achieve given sales target for retail and wholesale areas - Seasonal agreement with headquarters and determining the sale price range - Finding new wholesale channels, negotiations and maintaining the relationships with them - Cooperation with the marketing team to manage all the marketing organizations such as; social media, visual design, marketing activities, sponsorship, etc. - Market research, competitor analysis, identifying customer expectation - Creating new ways to expand brand awareness

    • Brand Supervisor
      Jan 2016 - Dec 2017 · 2 yrs

  • Trainer at Optimum Spor Merkezi
    Sep 2012 - Jun 2014 · 1 yr 10 mos