San Francisco, California, United States
With 10+ years of experience in the digital media industry, I am a Sr. Client Solutions Manager at LinkedIn, where I work with some of the largest and most strategic accounts across various industries. I leverage my expertise in social media marketing, leadership, and advertising to deliver innovative and impactful solutions that drive growth, engagement, and revenue for both LinkedIn and our clients. I am passionate about helping businesses and organizations achieve their goals and reach their audiences through the power of LinkedIn's platform and products. I am also committed to learning and developing new skills and competencies, as evidenced by my multiple certifications from LinkedIn and other reputable sources. I value collaboration, creativity, and customer satisfaction, and I strive to bring diverse perspectives and experiences to my team and my work.
• Led team of 5 to maintain relationships with clients by promoting a supportive working environment while keeping the team informed regarding client needs and business strategies. • Crafted comprehensive research and analysis, best practices, POVs, etc. about media landscapes • Improved billing reconciliation process decreasing invoice payment time from 65 to 45 days agency-wide • Produced streamlined attrition model to capture viewability, fraud, and last touch attribution • Managed campaigns attrition geared to capture qualified customers that bounced after showing intent.
• Spearheaded expedited reporting output, decreasing turnaround from 2 weeks to 2-3 business days • Launched campaign for niche retailer which contributed to a +12% brand lift in 2016 • Monitored dashboards/reporting tools to understand effectiveness and react to changes in CPA, ROI, etc. • Negotiated with tech partners/creative agencies to capitalize on new opportunities while reducing cost • Built full-funnel media strategies, competitive analysis, and audience profiles for new biz projects
• Reporting lead for all business segments, including monitoring API, tagging QA, and weekly reports • Work on initiatives such as College Bowl programs and regional specific Live Nation sponsorships • Co-lead Hispanic television and digital two vehicle launches for Regional and National plans
• Provided support and analysis for various brand lift studies. • Trained clients to enable them to append tracking pixels to ad tags. • Delivered customized campaign briefs, helping them understand what media channels drove the greatest impact.