Simon Mills

Business support as it should be

Warwick, England, United Kingdom

About

Highly accomplished BOARD DIRECTOR with wide-ranging experience of building consumer and B2B brands in home and international markets. With a track record of consistently delivering sales and profit growth and market share gain. Through effective development and implementation of strategy in key areas: - Product design: Design strategy, NPD process, product sourcing from Far East - Market analysis: Competitors, design trends, identification of growth opportunities - Brand development: Strategic thinking, design & implementation across all channels - Team building: Evolving structures to meet needs, inspiring & motivating, establishing measures/KPIs - International markets: Europe, Asia, Australasia, MENA/India, USA Experienced in operating a diverse ownership structures and varying company sizes.

Experience

  • Director at Floorsauce
    Mar 2019 - Jan 2025 · 5 yrs 11 mos

    We are committed to helping the construction to achieve Zero Carbon by sourcing sustainable alternatives to oil-based, high-carbon flooring.

  • Director at Neobo Ltd
    Sep 2014 - Feb 2019 · 4 yrs 6 mos

    A team of dedicated enthusiasts working hard to create a world-leading flooring business, setting new standards of customer service, and building partnerships with customers, suppliers and team members.

  • Amtico International (13 yrs 9 mos)
    • Director
      Apr 2009 - Oct 2013 · 4 yrs 7 mos

      The UK division of Amtico International, a premium flooring company of approx £120m turnover. With additional responsibilities for business development in Australasia/Far East/MENA. - Increased sales (+34%), margins and profits (+33%) despite overall flooring market contraction - Grew market share from 22% to 28% - Significantly improved brand awareness, perception and conversion - Achieved turn round in profitability of International business

    • Global Marketing Director
      Apr 2005 - Oct 2013 · 8 yrs 7 mos

      Responsible for global branding and NPD - Implemented total revamp of core product ranges (95% of current range launched in past 5 years) - Developed and launched brand extensions, sourced from Far East OEMs, which now account for approx 75% of company sales - Re-structured and re-focused teams and processes to speed developments and improve effectiveness

    • European Sales Director
      Feb 2000 - Apr 2005 · 5 yrs 3 mos

  • Retail Director at Miss Selfridge
    Apr 1997 - Apr 1999 · 2 yrs 1 mo

  • Head of International Marketing at Airwair International Ltd - Dr Martens
    Feb 1995 - Jan 1997 · 2 yrs