Simon Loche

Senior Art Director | Microsoft - XBox Innovation | Activision Blizzard King | x-Amazon, x-Scopely, x-Gameloft

Greater Barcelona Metropolitan Area

About

Senior Art Director | Visual Development & Concept Art for Games | Building worlds, teams, and original IP I’m a Senior Art Director and visual development leader with 20+ years in games, working across concept art, worldbuilding, team direction, and visual strategy. I’ve worked across companies including Microsoft, Activision Blizzard King, Amazon, Scopely, Outfit7, and Gameloft, helping shape game worlds, guide visual teams, and turn early ideas into clear, production-ready direction. What I care about most is clarity of vision. Good art direction is not just about making things look better. It’s about aligning teams, protecting the core idea, and building visuals that support the player experience. On LinkedIn I share thoughts on art direction, concept art, visual development, process, tools, and the realities of building strong creative work inside game production. If you’re working on games, visual development, or artist growth, let’s connect.

Experience

  • Senior Art Director at King
    Jan 2022 - Present · 4 yrs 7 mos

    I currently Lead visual development and art direction for Minecraft Blast, Build style direction, concept pipelines, and team workflows, Manage/mentor artists across production phases, Help align product, art, and execution around a consistent visual vision.

  • Art Director at Scopely
    Jan 2020 - Jan 2022 · 2 yrs 1 mo

  • Art Direction / Visual Development / Concept Art at Freelance
    Jan 2000 - Jan 2020 · 20 yrs 1 mo

    Working as a freelance Concept Artist and Art Director for many companies and publishers. (Warner Bros Animation, Sony Entertainment, Gearbox, Amazon, Kabam, Double Helix Games, Ankama, The G-Factory, Magenta, UNAIDS, Soleil, Le Lombard, CanalSat, Bee Square Games...).

  • Art Director at Limitless Games
    Sep 2019 - Dec 2019 · 4 mos

    Art Direction - Helping the team setting up the Art Direction, Style Guide and Workflow for the development of a Console/PC Game.

  • Senior Art Director at Outfit7
    Jan 2019 - Jul 2019 · 7 mos

    Art Direction, Concept Art and Visual Development.