Basel, Basel, Switzerland
Accomplished EMEA senior leader with over 25 years of international experience in all business aspects (Commercial, Digital and Marketing, Brand management, Business development...) in the fashion accessory and luxury industry across EMEA. Dynamic & agile, I am a passionate leader driving strategic growth, maximizing business potential through DTC E-commerce, B2B digital wholesale, Marketplaces and retail. My expertise is rooted in a strong background in designing omnichannel, commercial and marketing 360° strategies in order to bring them to life with world-class execution. Experienced in driving and embracing change in a multicultural environment, I have proven track records in unlocking digital and consumer-centric transformations, building overall brand strategies and launching innovative Go-To-Market solutions. I am recognized for being an enthusiast leader, conveying passion and empathy, able to inspire, motivate and coach people to shape winning teams. Expertise and Skills: • Leadership & People Development • Coaching & Mentoring • Business Strategy & Development • Business and Digital Transformation • Digital Growth : Regional and Global E-commerce, Marketplaces and B2B Wholesale Expertise • Omnichannel Sales and Marketing Strategy and Execution • Go-To-Market Strategy • Brand Building & Market Segmentation • Digital Marketing & Trade Marketing • Customer-Centric Transformation and Activation • Online Content & Merchandising Strategy • Communication • Negotiation Skills & Key Account Management • Problem-Solving, Data-Driven Decisions • Budgeting, Forecasting, P&L Management and Ownership • Cross-Functional leadership in multicultural environment • Luxury & Fashion accessories Industry (Watches, Jewelry, Leather goods, Eyewear & Smartwatches)
• Develop global online sales strategies for premium watch brands, resulting in increased revenue and brand visibility. • Manage direct-to-consumer websites and marketplaces for multiple luxury brands, including Roamer, Aigner, JDM Military, G-STAR and Jacques Du Manoir. • Implement innovative marketing campaigns to drive traffic and sales, leading to a significant increase in online sales. • G-STAR Watches and Jewellery Brand management from Design to 'Go to Market' including License relationships
Inspire watch lovers with disruptive products
EMEA CCO & GM direct report | EMEA Senior Leadership Team Member Lead the DTC Ecommerce (Fossil, Skagen, Watchstation), Digital Performance marketing, Online Key account management (Pan European Pure players such as Amazon, Zalando, ASOS...) and B2C & B2B Customer services teams in EMEA Responsibilities : - Responsible for Direct to Consumer Web long term vision and growth strategy ( Fossil, Skagen, Watchstation.com) - Lead Regional Pure Online Players and Marketplaces Key account management team ( Amazon, Zalando, ASOS, Souq…) - Oversee EME Digital Performance Marketing strategies & budgets (paid search, display, affiliates, social media, SEO) for all owned and portfolio brands - Manage B2C Customer service & Customer care across EMEA across all touch points ( phone, email, social care, chat) - Business P&L ownership for Online Sales in EMEA | key markets include Germany, UK, France, Italy, Switzerland, Iberia | Categories Watches, jewelry, Leather goods, Smartwatches - EMEA Region project Lead (cross-functional) for Fossil Group Marketplace launch (Katchin) - Online wholesale community lead to develop teams digital mind- and skill set within the company - Stakeholder management (Global, Regional and external agencies) | Build strategic partnerships with top vendors and platforms to ensure Fossil Group remains at the forefront of digital innovation
Head of Global Marketing report | EMEA Senior Leadership Team Member Expand the European Go To Market (GTM) winning formula into APAC & LATAM Develop streamlined GTM plug & play sell-in tools fitting all Regions specific needs (cross-brand, cross categories & cross channels) and host them in a One-stop website, single source of truth for all GTM needs The Global GTM CoE is : - The key communication link between the Global teams and the Regions partnering closely with all parties to identify and share best practices, simplify ways of working, align processes & communication - The digital powerhouse for wholesale.com to embrace the market transformation towards digital and fulfil online partner's growing appetite for content
Regional Head of Brand and Marketing EMEA direct report |EMEA Senior Leadership Team Member Transform to a new regional centralization structure, infuse the change spirit across markets as well as new ways of working Responsibilities : - Be the voice of the business in the Brand/Marketing team, the communication link between EMEA Region & Countries - Lead all Go To Market functions (Trademarketing, Brand specialists, GTM CoE) to drive sales in EMEA : Support Commercial teams with the right ammunitions to win across channels with a strong focus on wholesale.com and Consumer Electronics - Trademarketing : Lead multi-country teams / Oversee and recommend the regional trade marketing budget & activities in EMEA, for all owned & license brands and categories (watches, jewelry, leathers and connected) Prioritize opportunities with focus on driving efficiency, support emerging digital wholesale.com channels growth (amazon, Zalando, Asos,...)