Simon Haas

Pre-Launch Marketing Strategy & Digital Marketing | 15+ years | Helping brands build the wave before launch & more.

Bad Heilbrunn, Bavaria, Germany

About

Marketing, to me, is about one thing: making people feel something before they even know what they're deciding. +15 years in gaming and automotive taught me that the best launches don't start on launch day - they start weeks or months before, with the right story, the right tension, the right buildup. I've run campaigns in teams reaching millions, managed brand partnerships and product launches - including one that became the highest-reach tweet of a global automotive group that year. Today I focus on pre-launch strategy: helping brands and agencies build the wave before the product drops. I'm also a writer, a firefighter, and someone who still believes creativity is the unfair advantage in marketing. Open to freelance projects and agency partnerships. Hit me up.

Experience

  • Brand & Digital Marketing Manager at BMW Group
    Jun 2019 - Present · 7 yrs 2 mos

    My BMW App Product Owner Customer; past positions in Digital Marketing, Website Project Management, Social Media Events, Influencer Relations, International Marketing Campaigns, Entertainment Marketing, Esports, Gaming.

  • BMW Group: Project Lead Global Entertainment Marketing at AVANTGARDE Experts
    Nov 2015 - Jul 2019 · 3 yrs 9 mos

    Entertainment Marketing Games, Esports, TV Series, Film.

  • Travian Games ()
    • Senior Product Manager Digital Games
      Apr 2015 - Nov 2015 · 8 mos

    • Product Manager Digital Games
      Oct 2014 - Apr 2015 · 7 mos

  • Product Manager Online Websites & Gaming at ProSiebenSat.1 Games GmbH
    Mar 2012 - Sep 2014 · 2 yrs 7 mos

  • PR Manager Gaming & Startups at remote control productions GmbH
    Sep 2010 - Mar 2012 · 1 yr 7 mos