Madrid, Community of Madrid, Spain
With over 5 years of experience in various marketing and branding domains, I excel in crafting concepts that strengthen brand narratives while achieving commercial objectives. My versatility shines through having worked both as a client and service provider, granting me a deep understanding of corporate guidelines. Currently immersed in a specialized UX/UI course, finding the perfect synergy to apply my creative skills pragmatically in developing interfaces for digital tools.
Managed paid social campaigns across multiple platforms, aligning media buying execution with performance-driven creative strategy to support both acquisition and awareness objectives. Planned and optimized campaign budgets and spend distribution, maximizing efficiency against core KPIs such as CPF, CPA, CPM and ROAS. Conducted creative performance analysis across the funnel, identifying winning hooks, formats, and messaging patterns to inform ongoing creative testing. Built a weighted creative scoring framework combining quantitative metrics with qualitative attributes (hook type, format, messaging) to systematically prioritize and scale high-performing ads. Developed performance forecasts, investment scenarios, and comparative analyses to guide budget allocation and campaign optimization decisions. Translated campaign insights into clear cross-functional recommendations for creative, strategy, and media teams to extend the lifecycle of top-performing ads.
Supported the development of digital media campaigns, collaborating across teams on creative strategy and multi-funnel campaign planning. Contributed to brand repositioning across social media, planning and executing content strategies to strengthen audience growth and engagement. Managed content calendars and social publishing, producing visual assets and promotional content for product launches and seasonal campaigns. Led community management across social channels, engaging with followers, responding to inquiries, and maintaining a consistent brand voice. Wrote social media copy and campaign messaging to reinforce brand positioning and improve audience interaction. Collaborated with creative and marketing stakeholders, gaining early experience in how content, messaging, and paid distribution work together to drive campaign performance
Orchestrated website structure navigation plans, ensuring alignment with brand guidelines. Overseeing graphic production developed by third parties for visual communication. Shaped brand personality in corporate messages targeting B2B audiences. Executed keyword planning and compelling CTA copywriting for an optimized user experience and qualified lead generation. Creation and design of presentations as support for sales and in investment round presentation.
Managed blog content on WordPress, ensuring consistent and engaging posts. Automated social media content planning using HubSpot, contributing to streamlined processes. Assisted in executing email marketing campaigns through Mailchimp, enhancing targeted communication strategies. Designed visually appealing blog post covers and created social media content, promoting Inbound Marketing material for B2B target audiences.
Oversaw, developed and executed creative concepts across multimedia campaigns, shaping tone, aesthetics, and overall for clients' brand personality. Acted as second-in-command within the creative department, leading brainstorming sessions and mentoring team members to ensure cohesive, high-quality outputs. Delegated tasks and reviewed creative proposals, maintaining alignment with strategic frameworks and departmental standards. Led client-facing relations and campaign presentations, effectively translating creative ideas into persuasive, actionable strategies. Contributed to the conceptualisation and UX/UI design for a rebranding project, developing multiple layout alternatives and refining information architecture.