Bern, Berne, Switzerland
I’m a hands-on data expert with a business background, driven by curiosity. I enjoy working on complex projects that require close collaboration between business and tech teams—especially when things are messy or unclear. I speak both “business” and “tech”: I help business teams ask the right questions, and I help technical teams make decisions that move customers toward their goals. I’ve spent years working in data warehouses and know my way around pretty much any architecture. I’m especially experienced with Teradata and SQL Server, and I’m comfortable working with Oracle, Snowflake and dbt. I'm also familiar with data engineering, project management and cybersecurity.
- Led data integration of 50 individual systems into one integrated platform, building robust pipelines and dashboards to better connect medical teams, patients, and processes. - Built an automated pipeline for the laboratory billing system for bacterial analyses, improving reliability and scaleability. - Developed a monitoring system for hospital-acquired infections, supporting infection control teams with timely, actionable insights. - Partnering with medical staff to automate and streamline bureaucratic workflows, eliminating inefficiencies and saving thousands of staff hours annually, with more improvements underway.
- Project Management Professional (PMP) certification - German B2 certification
- Designed and delivered end-to-end CRM automation pipelines, fully GDPR-compliant, reducing manual work and saving 1 FTE through streamlined processes. - Built automated workflows and visual dashboards to monitor call center performance, improving transparency and enabling faster and more accurate decisions. - Led the data migration from a legacy CRM system to Salesforce, ensuring business continuity and smooth adoption across teams. - During the Sunrise–UPC merger, developed automated solutions to integrate CRM data from both companies, reducing redundancy and aligning customer data across systems.
Developed a new alghorythm to automatically measure eBay CRM campaigns. The tasks consisted of performing AB test measurement for ~500 marketing email campaigns a year. Each campaign targets between half a million and 50 million eBay customers. Previously a manual process managed by 5 dedicated data scientists in Shanghai. Using Python and SQL, I developed a totally new, fully automated process that measured all concurrent campaigns at the same time (as opposed to sequencially), every day, and fed results into eBay's existing visualization infrastructure (an R Shiny dashboard at the time). The task required a combination of domain knowledge (automation of dozens of use cases), data science techniques (AB testing, Python, Linux, Github), combined with deep SQL knowledge to allow Teradata to manage huge tables with billions of rows realiably, avoiding spool space or excessive CPU issues.
Responsible for the analytics of UK's loyalty program, in partnership with Nectar-Sainsbury (UK's leader in loyalty programs). Defined measurement methodology (and went through intense negotiations with the vendor!); measured performance of the program's investment ($30 million/year). Managed 1 data scientist.
Analytics SPOC for eBay's Affiliate program in Europe (eBay Partner Network), a marketing investment of ~$50M / year. Created ad dashboards, price change recommendations, designed marketing promotions attract more traffic at a good price. Conducted first deep dive on Mobile behavior on eBay, interacting with leaders and executives from EU and USA; the analysis identified the terrific opportunity through measurement of repeated mobile purchases; this insight supported the decision from eBay to invest hundreds of $ Millions into early Mobile products.