Simone Wurm

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Munich, Bavaria, Germany

About

MOTIVATION I am a highly motivated, self-organized, independent team player, representing the representing the values of a company, holding key account manager positions in the fashion e-commerce sector, with more than 25 years of experience in sales, marketing and planning, maintaining and building customer relationships. Implementing entrepreneurial spirit for the next level and functioning teams

Experience

  • Key-Account-Manager at VF Corporation
    May 2013 - Jan 2024 · 10 yrs 9 mos

    • sales responsibility for 20 Mio. € annually for the e-commerce and mail-order business G.A.S (Amazon, Zalando, Otto, About You, Snipes, Peek & Cloppenburg) • close collaboration and 3-year-growth strategy with the top ten accounts • seasonal budget plan on account- and product level to ensure stock availability and compensation of obsolete stock • product previews and collection presentations for footwear, apparel and accessories • management of advertising cost allowance and implementation of brand campaigns and onside look & feel in cooperation with marketing • weekly analysis of sell through data and realisation of the monthly financial target • continuous exchange with customers for a partnership and learning control • half annually planning, coordination and commercialisation of obsolete stock (Schustermann & Borenstein, Siemes, Zalando Lounge, Private Sale (B4F), Outletcity Metzingen, Limango)

  • Timberland (Munich, Bavaria, Germany · On-site)
    • Sales Representative Mailorder DACH
      Sep 2008 - Apr 2013 · 4 yrs 8 mos

      • sales responsibility, customer acquisition and existing customers development in the mail-order and online-area for DACH (Sport Scheck, Globetrotter, Otto, Frankonia, Gebr. Götz, AW.Niemeyer, Compass, Frontline, Amazon, Zalando, Mirapodo,) • product previews and collection templates for the area footwear, apparel and accessories • planning and compliance of the monthly at once and distressed targets ​ • weekly analysis of the clearance sales and sell-through management • validation of suppliers declarations, product information and catalogue texts • award for „Salesman of the Year“ in 2011 and 2012

    • Customer Service Representative Key Account and Franchise
      Apr 2007 - Aug 2008 · 1 yr 5 mos

      • care of major- and mail-order customers as well as franchise stores in Germany, Austria and Switzerland • creation of offers, sales by telephone, order entry and -tracking, organization of samples, imagery, product description and sourcing service • support for the Key Account Manager, mail-order and franchise • monitoring of the quarterly target for Germany, Austria and Switzerland

  • Reebok (Oberhaching, Bavaria, Germany · On-site)
    • Productmanagement_Operations Coordinator Germany/Austria Footwear
      Mar 2005 - Mar 2007 · 2 yrs 1 mo

      • forecast creation in consultation with controlling • analysis of market data and sales figures • monthly purchase planning and coordination of flow distribution for the countries in consultation with distribution • guarantee of product availability and compliance of shorter lead-times for certain key customers (mail-order) • compilation of collection and product presentations, as well as price- and margin planning in cooperation with the product manager for Central Europe • catalog creation in coordination with marketing • coordination of the collection- and product changes between Germany and USA

    • Customer Service
      Apr 2000 - Feb 2005 · 4 yrs 11 mos

      • care of running specialists, wholesale- and specialist trade customers in Bavaria, Baden-Württemberg and Nordrhein-Westfalen • customer- and pre-order acquisition by phone • monthly sale proposals and proposal preparation for surpluses and old merchandise • Marketing planning for the area Customer Service (flyer) • SAP coordinator

  • Inside Sales at W. L. Gore & Associates
    Dec 1999 - Mar 2000 · 4 mos

    • customer- and sales force support • order collection and -tracking

  • Consultant Import/Export at Brink’s Inc
    Jul 1997 - Nov 1999 · 2 yrs 5 mos

    • acceptance and handling of import- and export orders • customs clearance and air freight dispatch • coordination of road transportation • invoice processing of transportation services