Lugano, Ticino, Switzerland
With over 15 years of experience in the pharmaceutical industry, I have developed a strong background in commercial strategy, sales, and marketing, working across international markets and leading strategic growth initiatives. For the past 3 years, I have been the CEO of Unipharma, a Swiss pharmaceutical services and solutions provider committed to enabling global access to medicines. My focus is on building patient-centric solutions, strengthening partnerships across the healthcare ecosystem, and driving sustainable business transformation. I believe in creating organizations where people can grow, contribute, and thrive. My leadership style combines strategic vision, operational discipline, and a consistent dedication to innovation, responsibility, and long-term value creation. Always open to meaningful conversations and collaborations that advance healthcare and improve patient access worldwide.
- Lead the development, management and execution of the LatAm Markets regional strategic plans - Understand and deploy the access routes to any given market in the region in order to gain commercial success in Global Access and MAP (Managed Access Programs) - Ensure brand strategy is aligned with the Commercial strategic objectives - Responsible for enforcing a culture of compliance and best practice as well as ownership to continuously improve efficiency and effectiveness of region operations - Oversee planning, analytics and project implementation to ensure successful delivery - Ensure short and long term revenue opportunities are maximized in order to achieve commercial targets - Interact with local payers, KOLs, patient organizations, and key stakeholders - Oversee and develop necessary KPIs. - Monitor, report and suggest action when needed - Manage forecasts and expenses on a monthly basis with the required accuracy - Understand, Monitor, expertise in funding routes for Unlicensed supply within the region - Maintain Customer relationships profitable and sustainable - Be the main point of reference of Local Subsidiaries
About FARMA MONDO SA Farma Mondo SA is a Swiss-based expert access provider supporting innovative Pharmaceutical manufacturers to ethically and legally serve compassionate cases during the pre-commercial phase. We focus on creating an ethical path between innovators, healthcare authorities and patients in which the unmet demand for new (but commercially still unavailable) lifesaving drugs is satisfied through a legal and reliable mechanism. We basically manage Early-Access Programs and compassionate Named Patient import programs of lifesaving pharmaceuticals in more than 60 countries globally. MY DUTIES My primary role is to prospect for new clients by networking and other means of generating interest from potential clients. I’m in charge to develop a rapport with new clients, set targets for sales and provide support that will continually improve the relationship. I was also required to grow and retain existing accounts by presenting new opportunities to clients. Strategic planning is a key part of my job since it is my responsibility to develop the pipeline of new business coming in to the company. In detail, these are the main tasks: • Identify potential clients • Research and build relationships with new clients all over the world • Set the proper pricing for our products. • Enhance existing relationships. • Attend events and conferences • Submit reports Starting from January 2015, I am in charge also to create a Marketing Team for the compnay with focus on internal and external communication: Preparing presentations and internal memos Developing print materials and branding strategies for employee use Implementing a new Web Site and new logo Creating marketing material (corporate leaflets and brochures / newsletter for clients) Enhancing any other activity that can improve “brand awareness”
As Product Marketing Manager of Brother, a Japanese multinational IT company, i was Responsible for managing the product throughout the product lifecycle from planning to execution in support of organizational strategy and objectives. In detail, I was in charge of: researching and analyzing market conditions identifying key competitors identifying new business opportunities working with our Japanese R&D department regarding product development defining the long term strategy of the product and creating product road map preparing marketing material (such as datasheets / leaflets) developing pricing strategies forecasting sales trend every month determining product packaging solutions managing and communicating with cross functional teams developing product marketing plan and event campaigns to generate product awareness and demand planning product launch liaising with advertising and public relations to promote product supporting sales and marketing with the necessary product knowledge and technical expertise conducting product presentations developing sales tools and sales training material providing input for marketing collateral development supplying sales with latest research and marketing information implementing marketing plan in conjunction with all departments driving ongoing improvement in sales and profitability
Sviluppo attività promozionali Analisi competitors Studio mercato di riferimento / Analisi di mercato
Sviluppo attività BTL Referente per la Federazione Italiana Gioco Calcio durante gli Europei 2008