Dobbs Ferry, New York, United States
Senior financial services executive with 30+ years of experience leading large scale consumer banking and cards businesses across the US and Latin America
Responsible for: - Affluent Portfolio management and Customer experience at all touchpoints - Development, implementation, tracking and refinement of quantitative tools and related strategies to support the achievement of business goals. - Segmentation of the customer base, understanding customer behavior, present and future value and, setting different and specific set of strategies for each segment - Responsible for the Marketing Database - Campaign Management – planning, execution and evaluation of all direct marketing campaigns. - Forecast, tracking and reporting of the main Business indicators - Assure the deployment of a unique customer view for all relationship actions. - Definition of success measures & benchmarks for marketing spend and, evaluation of major marketing initiatives. - Development of ad hoc analysis to help Business identify opportunities and find solutions for specific problems.