Pleasanton, California, United States
I’m a digital strategy and marketing professional with over 30 years of experience connecting business goals with technology, data, and design. My career has spanned marketing direction, ecommerce, analytics, and web development—helping organizations modernize how they communicate and measure results. Today, through my consulting practice, Agency B, I help businesses and educators build smarter, data-driven digital ecosystems that turn strategy into measurable growth. My work bridges creative vision and technical implementation. I enjoy translating complex ideas into clear strategies, whether that means improving a website’s user experience, refining an analytics framework, or aligning marketing automation with measurable objectives. I approach every project as both strategist and builder—grounded in data, informed by design, and focused on outcomes. In recent years I’ve focused on emerging technologies that make marketing faster, smarter, and more human—AI-assisted content workflows, modern JavaScript frameworks, and automation tools that connect teams and insights. I stay hands-on with new methods because understanding the technology is key to leading through it. As I relocate to the San Francisco Bay Area in January of 2026, I’m looking to join a mission-driven organization that values experience, adaptability, and curiosity—where I can combine strategic marketing, digital innovation, and analytics to advance meaningful goals.
I lead Agency B, an independent consulting practice focused on helping businesses and organizations modernize their digital presence through strategy, technology, and data. My work bridges marketing, web development, and analytics—connecting creative vision with measurable performance. Agency B evolved from more than 30 years of my experience across marketing direction, ecommerce, analytics, and enterprise software. I partner with small businesses, startups, and educators to plan, build, and optimize digital ecosystems that drive engagement and growth. Recent work and study have centered on emerging technologies including AI-assisted content workflows, automation platforms, and modern full stack web languages including JavaScript and Python. I’m particularly interested in how these tools can streamline marketing operations, improve decision-making, and enhance user experience.
Led end-to-end digital marketing for an enterprise analytics SaaS platform serving Fortune 1000 clients. Collaborated with sales, product, and engineering teams to align campaigns with analytics insights and conversion goals. Managed digital channels, web analytics, and marketing automation workflows. Strengthened brand presence through content strategy, competitive positioning, and data-driven messaging.
Directed B2B and B2C marketing for a lighting manufacturer. Oversaw product launches, web and ecommerce platforms, SEO, and performance modeling. Implemented analytics-based planning to guide acquisition strategy and forecast modeling. Partnered with distributors, architects, and designers to expand commercial market share.
Advised small and mid-sized businesses on ecommerce strategy, site architecture, and digital advertising. Delivered turnkey online store solutions integrating CRM, payment gateways, and analytics.
Designed and implemented web applications for SMB clients across retail and service sectors. Early adopter of responsive design, CMS integration, and SEO best practices.