Greater Melbourne Area
General Manager (GM) / Senior General Manager / Business Unit General Manager / Operations & Commercial Leader with 10+ years’ experience driving revenue growth, sales expansion, and operational performance across Australian and international businesses. Strong foundation in innovation, entrepreneurship, commercialisation, and scale-up environments. I have built, launched, and scaled multiple businesses from concept to commercial reality, taking products from ideation through go-to-market, international expansion, and sustainable operations. My experience includes full P&L ownership, revenue accountability, sales leadership, budgeting, forecasting, and end-to-end operational execution, while leading cross-functional teams across sales, marketing, supply chain, product development, manufacturing, and strategic partners. A defining feature of my leadership style is the ability to blend founder-level entrepreneurial thinking with structured operational discipline. I have successfully commercialised new products, negotiated global licensing, manufacturing, and distribution agreements, and implemented governance frameworks, financial controls, and reporting systems that improve decision-making, execution, and profitability—without slowing innovation. Alongside entrepreneurial and scale-up roles, I have operated within large, complex organisations including Treasury Wine Estates and the University of Melbourne, supporting Managing Directors (MD), Executive Leadership Teams (ELT), Boards, and senior stakeholders across governance, innovation oversight, and strategic growth initiatives. I spent more than a decade in manufacturing, production, and operations environments, working across portfolios including Taylors Wines, Yalumba, and Australian Vintage. This provides a deep operational grounding that underpins my effectiveness as a General Manager / COO-style leader. I work closely with CEOs, Managing Directors, Boards, Investors, and senior stakeholders to drive sustainable growth, operational excellence, commercial rigour, and scalable innovation. General Management (GM), Senior Leadership, COO / Head of Operations, Commercial Director, Revenue Growth, Sales Leadership, Sales Strategy, Market Expansion, Go-To-Market, P&L Ownership, Budgeting & Forecasting, Strategic Planning, Business Scaling, Innovation & Commercialisation, Product Development, Operations Management, Supply Chain & Manufacturing, Governance & Compliance, Commercial Negotiation, Licensing & Partnerships, International Business, Stakeholder Management, Team Leadership & Development
Director & General Manager Praqua Pty Ltd | 2017 – Present | Melbourne, VIC Founded and scaled an innovation-driven water technology business from early-stage concept to multi-market international operations. Took new products from concept and R&D through to commercialisation and global distribution Full accountability for P&L, revenue growth, pricing, budgeting, forecasting, and cashflow Built sales and distribution networks across 20+ international markets Negotiated global licensing, manufacturing, and strategic partnership agreements Established scalable supply chain, logistics, and regulatory compliance frameworks Raised capital to fund innovation, production scale-up, and market expansion Led cross-functional teams spanning sales, operations, product development, and partners
Venture Builder consultant with experience advising startup and scale up ventures across numerous industries and business types, including SaaS platforms and product innovations in the FMCG and manufacturing industries.
Praqua was created to commercialise an innovative new water purification technology (Puribag) designed for rapid safe water provision in disaster and emergency situations. In my role with Praqua, I have managed the new product development process and commercialisation life-cycle to see Puribag manufactured and sold in international markets to governments and large scale NFP entities. I am also responsible for the overall commercial management of the business, acting more as a General Manager in my role crossing into all business areas.
Consultant – Innovation Governance & Strategic Projects Treasury Wine Estates | 2023 | Melbourne, VIC Supported executive leadership to strengthen innovation governance, financial discipline, and strategic oversight Designed reporting frameworks improving visibility of innovation initiatives and ROI Conducted portfolio reviews enabling reallocation of >$5M in annual project spend