Simon Rienks

PhD Researcher at Hamburg University

Hamburg, Germany

About

Experience

  • Founder – Rienks Consultancy at Rienks Consultancy UG
    Jan 2026 - Present · 11 mos

  • University of Hamburg (6 yrs 4 mos)
    • PhD Researcher – Hybrid Discrete Choice Modeling and Machine Learning
      Oct 2022 - Present · 4 yrs 2 mos

      Institute of Traffic, Logistics and Production I explore hybrid approaches combining discrete choice models with machine learning to enhance predictive accuracy without compromising interpretability.

    • Working Student – Crowd Simulation Programming and Calibration
      Apr 2021 - Sep 2022 · 1 yr 6 mos

      At the Institute for Logistics, Traffic and Production, I supported the development of macroscopic crowd simulations through targeted programming work. I also calibrated macroscopic models using microsimulation data to improve behavioral accuracy and model reliability.

    • Working Student – Data Visualization and Database Management
      Aug 2020 - Sep 2022 · 2 yrs 2 mos

      Institute for Operations Management Built data-driven dashboards to support the analysis of simulation outcomes, ensuring efficient data handling through optimized database structures.

  • Scientific Advisor, Crowd Safety and Operations Research at Royal Commission for Makkah City & Holy Sites
    Oct 2024 - Sep 2026 · 2 yrs

    Independent consulting alongside my research at the University of Hamburg. I'm currently advising a public authority in Saudi Arabia on pilgrim safety during Umrah and Hajj across the holy sites of Makkah, Mina, Muzdalifah, and Arafat, as part of Saudi Vision 2030 and 2040. The problem is easy to state and genuinely hard to solve. Pilgrim numbers keep rising into the millions while the sites themselves cannot grow, and the margin between a smooth flow and a dangerous one is narrow. To address this, we developed a mesoscopic crowd simulation of the entire pilgrimage, formulated the scheduling and admission control as a large scale optimization problem, and integrated machine learning and behavioral analytics to anchor the models in real movement patterns.

  • Scientific Advisor– Operational Planning and Crowd Simulation for FIFA World Cup Qatar 2022 at Desior
    Apr 2022 - Jul 2022 · 4 mos

    Supported operational planning for the FIFA World Cup Qatar 2022 by developing microsimulation-based crowd flow visualizations for Msheireb Metro Station, enabling risk analysis and stakeholder communication.

  • Software Engineer – Technical Drawing Automation at Poolwelt Geyger
    Mar 2021 - Jul 2022 · 1 yr 5 mos

    Designed and developed software for the automated generation of technical drawings.