Erlangen, Bavaria, Germany
As Head of Animal Health Switzerland at Boehringer Ingelheim, I lead with a clear belief: advancing animal health starts with a deep understanding of our customers and the realities they face every day. With years of global experience in data, analytics, and insights, I bring a perspective that connects strategy to execution and turns complexity into clear, actionable decisions. Today, my focus is on working closely with veterinarians, farmers, and partners to deliver meaningful impact for animal health and sustainable business outcomes. My approach builds on a strong foundation in data and analytics, not as an end in itself, but as a means to enable better decisions, stronger partnerships, and real world impact. I am particularly passionate about creating clarity in complex environments, navigating uncertainty with purpose, and translating insight into action where it matters most. At the intersection of customer needs, science, and leadership, this is where I thrive.
CEESA stands for the “Executive Animal Health Study Centre”. It is a Brussels-based international not for profit project driven association whose corporate members are the 9 remaining multinational research- based Animal Health Companies, which are also the corporate members of the global industry association HealthforAnimals.
- Project lead transition of Adobe Analytics from Siemens license due to carve out. Management of Adobe Marketing Cloud (including Analytics, DTM & Target) for about 100 applications. - Technical lead of new Content Management System based on Wordpress for Siemens Hearing successor brand Signia. - Reworked website/app reporting from pure data presentation towards measuring KPIs in order to draw right conclusions. Trained local MarCom teams, how to set and measure targets in Digital Marketing. - Set up and maintained Google Search Console for all websites within Sivantos Group. - Implemented Adobe Target for A/B Testing and Targeting.