Simon Peters

Director of Channel Sales, UK, EMEA & APAC | Smarsh | Driving Partner Growth in Digital Communications Governance & Compliance | Gartner Magic Quadrant Leader

Borehamwood, England, United Kingdom

About

Over 19 years in sales and leadership, moving from business development and wholesale into channel and partner-led sales. Building ecosystems where partners are the primary engine of growth has been the consistent thread throughout my career. For the past six years I have focused on digital communications governance and compliance, leading channel sales across UK, EMEA and APAC for Smarsh, a Gartner Magic Quadrant Leader in Digital Communications Governance and Archiving. What I have learned is that partnerships which drive real revenue come down to three things: speed to first revenue, genuinely equipping partners to have the right conversations, and having someone who owns partner success beyond the contract signature. If you want to talk channel strategy, partner ecosystems, or how communications governance is evolving for regulated firms, I would welcome the conversation.

Experience

  • Designer and Owner at Kitty and Kobi
    Mar 2014 - Present · 12 yrs 5 mos

    Kitty and Kobi sell only the best hand made products. These are either custom made bespoke items such as the Framed Crayon Monogram Letters or Framed Scrabble Letter Names. We also sell a range of non personalized item such as the Vintage Alphabet Cards framed in phrases such as 'Live Love Laugh' or 'Home Sweet Home' these are however still hand made by Simon and can be customised to order.

  • Director of Channel Sales UK and EMEA at Smarsh
    Oct 2025 - Present · 10 mos

    In February 2025, Smarsh acquired CallCabinet, uniting two global leaders in communications data and intelligence. Together, we deliver the industry’s most comprehensive suite of AI-powered compliance, recording, and analytics solutions, enabling organizations to capture, retain, and analyze every form of communication, including voice, video, text, and collaboration platforms. By combining Smarsh’s leadership in digital communications archiving and supervision with CallCabinet’s award-winning call recording, quality assurance, and voice analytics technologies, we provide unmatched visibility and insights into communications data. Our integrated portfolio empowers regulated organizations and channel partners to manage risk, ensure compliance, enhance customer experience, and unlock business intelligence at global scale.

  • CallCabinet (5 yrs 4 mos)
    • Managing Director UK
      Jan 2022 - Oct 2025 · 3 yrs 10 mos

      CallCabinet’s groundbreaking Atmos platform empowers the new frontier of decentralised contact centers with seamless call recording and powerful AI-driven analytics for next-level compliance and enhanced customer experience.

    • Sales Director
      Jul 2020 - Jan 2022 · 1 yr 7 mos

      CallCabinet enhances carriers and global enterprises by providing Cloud-based Call Recording, Quality Assurance, Compliance, and Analytics through AI. Call Cabinet's solutions capture customer interactions whenever, wherever, and however they occur. The Atmos network is natively developed for the Cloud to be a secure and compliant multi-platform, multi-tenant, carrier-grade solution that is telephone system / platform agnostic. CallCabinet’s affordable, one-of-a-kind call recording solutions are available through distributors, resellers and on a white label basis worldwide without the need for additional hardware, maintenance, and long-term contracts. Discover the power, flexibility, and scalability of Atmos at www.callcabinet.com.

  • Sales Director at J R ROSENTHAL
    Oct 2018 - Jul 2020 · 1 yr 10 mos

  • Tyrone Textiles Ltd (10 yrs 8 mos)
    • Sales and Marketing Director
      Jul 2015 - Oct 2018 · 3 yrs 4 mos

    • Business Development Manager
      Mar 2008 - Jun 2015 · 7 yrs 4 mos