Munich, Bavaria, Germany
As Co-Founder and CSO, I lead the entire sales strategy—from defining our Omni-Channel approach across D2C, Amazon, and offline retail, to achieving ambitious revenue targets and establishing a seamless customer experience globally. I focus on building and leading high-performing commercial teams, pioneering new sales verticals, and ensuring strategic alignment across all markets to bring this unique product, which improves the life of millions, to even more consumer.
- Managing the growth of our Omni-Channel Sales Strategy across Direct-to-Consumer (D2C) platforms, Amazon, and offline retail to maximize product availability and market penetration (physical availability) - Driving the expansion of the retail vertical, focused on turning it into a $100M+ revenue stream by integrating seamlessly into consumers' weekly shopping habits. - Transforming the Direct-to-Consumer (D2C) channel from a purely transactional model to an experience-led platform that deepens customer engagement and loyalty. - Leading and optimizing promotional strategy across all sales channels and markets to drive incremental sales through effective customer acquisition and loyalty programs. - Developing a focused Occasion-Price-Pack-Architecture to leverage our current product portfolio, create channel synergies, and ensure we meet diverse consumer needs at every touchpoint.
- Commercialize air up, the world's first beverage technology flavoring pure water by scent - A radical new approach combining food-tech with the visibility of lifestyle (tackling two huge markets) - Create the base for growth with an omnichannel sales and marketing strategy - Responsible for the Sales and Marketing team (~100 people in 8 departments) within air up across all 4P's - Responsible for >>100Mio revenue p.a.
air up developed the world's first drinking bottle that flavors pure water just by scent. Right now we are working on the Go-To Market Strategy to guarantee a successful roll-out via the different distribution channels in Germany and Austria.
Desio GmbH is a packaging provider for the beverage industry. We developed vendl, the worlds first bottle and glass in one. It is an innovative packaging solution for drinks such as beer or sparkling wine. vendl enables consumers to enjoy their drinks wherever and whenever as from a glas. To ensure integration in the existing logistic chain, it can be bottled like any glass bottle. Archievements: -Successfully fundraised pre-seed and seed round -Conducted a large market study with qualitative and quantitative interviews and an identified addressable market of 10 bn units/year -Cold calls and established relationships to all relevant breweries in Germany as well as pre-sales contracts -Coordinated and collaborated with different R&D partners -Acquired in-depth knowledge about hardware product development via different rapid prototyping techniques and industrial scale up technologies -Prepared and executed two trade show presentations on world’s leading trade fairs including marketing campaign -Created a successful IP-Strategy including patent-family, designs etc.
Conducting an in-depth competitor analysis including pricing, technology features and business model Preparation of investor documents including a modular template for a detailed Profit & Loss statement including a cashflow analysis
Supporting the portfoilio Companies with go-to market strategies, competitor analysis and raising money. Supporting Terra Ventures to enhance quality dealflow.
Developed a turnaround strategy with responsibility in creating a new reporting system and an ABC Customer Analysis with pricing strategy Support in writing a whitepaper about Germany as a location for the chemical industry Created a product portfolio diversification strategy and a customer loyalty program