New York, New York, United States
With a strong foundation in business development and strategic marketing, I have spent over a decade driving growth and innovation across multiple industries, including technology, media, and consumer brands. As the Head of New Business at The Ministry of Business, I lead high-level initiatives to unlock new opportunities, expand client portfolios, and strengthen market presence. Previously, as SVP of Strategy at Present, I was instrumental in shaping brand positioning and go-to-market strategies for top-tier clients, driving business transformations that aligned with market trends and customer needs. My experience extends to high-level roles at Publicis Groupe, HBO, and Lockheed Martin, where I led large-scale marketing campaigns, business development efforts, and innovative communications strategies. I hold an Executive MBA from Wharton Executive Education and a Bachelor's degree in International Business from Virginia Tech. I am passionate about applying data-driven approaches to business growth, eCommerce, and omni-channel customer experiences. Currently open to new opportunities in New York City. Let's connect to explore how we can collaborate.
a brand, design & engineering studio for fintech. We position the story, design the product and UX/UI, and build the marketing site and platform for companies moving money, data and trust. Built with Astro (static, near-zero JS), engineered for SEO / AEO / GEO dominance.
At Publicis Groupe, I led a multi-disciplinary marketing team responsible for driving digital transformation and enhancing the overall customer experience for global clients. Key achievements include: Managing $50M+ in marketing budgets to deliver omni-channel campaigns that drove measurable growth. Launching large-scale digital campaigns across social, search, display, and programmatic platforms, resulting in a 15% increase in client revenue. Collaborating with cross-functional teams to refine brand messaging, create compelling content, and optimize marketing performance. Introducing cutting-edge marketing analytics tools that improved campaign ROI by 25%. Leading the marketing strategy for several high-profile brand launches, helping clients achieve category leadership.
As Senior Vice President of Strategy at Present, I play a pivotal role in driving the overall strategic direction of the company. I focus on: Shaping and executing brand positioning and marketing strategies for Fortune 500 clients. Collaborating closely with creative and account teams to deliver high-impact campaigns that resonate with target audiences. Overseeing market research and competitive analysis to inform strategic decisions and ensure alignment with business objectives. Leading the development of innovative, data-driven marketing initiatives that increase brand awareness and customer engagement. Contributing to a 30% increase in client retention and expanding services to include digital transformation solutions.
At HBO, I was responsible for overseeing all marketing communications initiatives and media strategies to drive subscriber growth and brand loyalty. My contributions included: Leading the development and execution of integrated marketing campaigns for new show launches, including Emmy-winning series. Managing cross-channel media plans and overseeing creative production for TV, digital, and out-of-home advertising. Working closely with the programming team to align marketing efforts with the network's content strategy, driving record viewership for key shows. Spearheading the use of data analytics to optimize media spend, improving campaign effectiveness by 20%. Awarded the HBO Excellence in Marketing Award for launching one of the network’s most successful subscriber acquisition campaigns.
In my business development role at Lockheed Martin, I focused on identifying and securing new defense contracts and expanding the company’s portfolio of government clients. Key responsibilities and achievements included: Managing relationships with key stakeholders in the defense industry to secure multi-million-dollar contracts. Leading proposal development and RFP responses for large-scale projects, including classified government contracts. Collaborating with engineering and product teams to ensure solutions aligned with client needs and expectations. Successfully secured three major contracts valued at over $200M, contributing to a significant increase in the company’s defense portfolio. Streamlining the proposal process to improve response times and enhance win rates by 15%.