Stratford-Upon-Avon, England, United Kingdom
● Lead Engineer for projects in AI4good; machine learning; and technology for politics ● Extensive previous experience in Strategy, M&A and programme management ● MBA Rotterdam School of Management, MSc Applied Statistics, BSc Computer Science and Psychology
• Improved maps of the West Bank using satellite/aerial images (Omdena Palestine) • Built conversational AI chatbot to encourage safer driving (Consenz) • Created tracker to monitor 100s of chickens in real time using coral edge device (Faromatics) • Detected pathologies using computer vison on ultrasound images (Envisionit) • Identified malnutrition in children via machine learning on 3D images (Child Growth Monitor) • Measured global sentiment towards decarbonisation (World Energy Council) • Prioritised locations for renewable energy in Nigeria using satellite images (Renewable Africa) • Identified voters using machine learning model that has made over 40m predictions (LibDems) • Mentor for teams and individuals applying AI for social good (Omdena, TeensinAI and others)
• Developed customer insight that showed how to double sales in five years - defined the target customer; the proposition; the marketing plan; and where to locate the sales teams • Researched the Russia market, sized the segments; identified the opportunities, and risks; and proposed entry strategy which is now being implemented • Part of team creating Change Programme to support doubling the business in 5 years
• Built statistical models that identified where to target price changes (300 store retailer) • Developed step-change growth plan for the decorative category (350 store retailer) • Worked with product teams on growth plans for furniture, DIY, gardening (300 store retailer)
• Created customer insight and market research programme including locations for 450 new stores • Created multi-channel marketing campaign capability from web to telesales to store • Setup new multi-channel business unit delivering £2m incremental profit
• Analyzed M&A targets for clients in multiple sectors • Identified £50m synergies from sharing best practice CRM in seven countries for a telco business • Delivered £35m synergies leading Sales & Marketing workstreams for a post-merger integration • Designed customer offer and target operating model for the merger of an insurance business