Greater Munich Metropolitan Area
Ecommerce leader with 9+ years of experience across CRO, SEO, online marketing and onsite optimization. I currently lead Ecommerce Conversion & Onsite Operations at Mister Spex, focusing on webshop performance, CRO, personalization, onsite operations and business-side Product initiatives, including early work on future commerce models such as agentic commerce. --- My work sits at the intersection of ecommerce, customer experience and future commerce innovation. I focus on improving digital commerce experiences through conversion funnel optimization, A/B testing, personalization, landing pages, merchandising execution and scalable onsite initiatives. As the business counterpart to Product and Tech teams, I translate customer needs and commercial opportunities into business requirements, prioritization input and measurable webshop improvements. Over the past years, I have built and scaled continuous optimization programs across traffic, onsite experience and conversion. This includes delivering sustained double-digit organic growth, driving recurring 10–20% conversion rate improvements through data-informed CRO and personalization initiatives, generating high-value leads such as appointment bookings and newsletter sign-ups, and supporting multiple SEO and online-shop migration projects with minimal disruption. While SEO remains a strong part of my background, my current focus is broader: building and optimizing the ecommerce conversion engine — from onsite experience and operations to personalization, experimentation, shop migration and emerging commerce opportunities. I enjoy building empowered teams, creating clear strategic direction and turning complex digital challenges into actionable initiatives with measurable business impact. Outside of work, I’m passionate about endurance sports and outdoor adventures — from marathon running and hiking in the Alps to bikepacking and reading.
Leading Ecommerce Conversion & Onsite Operations at Mister Spex, with ownership of webshop conversion performance, CRO, personalization and onsite execution. I represent the business perspective in collaboration with Product and Tech, translating customer insights and commercial opportunities into business requirements, prioritized initiatives and A/B tests — with a focus on conversion excellence, operational quality and preparing the webshop experience for future commerce models, including agentic commerce.
- SEO Consulting - SEO Trainings - Local SEO - SEO Copywriting