Greater Seattle Area
Executive, Cross-Functional Engineering Leader and Architect with substantial experience in internet products, online properties and services, online search/display/native advertising, yield optimization, distributed systems, multi-tier architectures and client-server software. Leader, builder and motivator of high performance & high engagement cross-functional software engineering and product teams who deliver on all business objectives. Experience in scalable group leadership including geo-distributed groups of over 90 employees. Results-driven execution-oriented mindset, strategic and deliberate in continuous improvement. Track record of incubating, building and scaling advertising businesses. Experience with v1 and mature/legacy products, from the very small to the very large. Specialties: • Advertising for Online Properties Across Publisher Types (Retail, Gaming, Media), End-To-End Product Lifecycle, Online Display, Search and Native Advertising, Programmatic Advertising and Real-Time Bidding (RTB), Self-Service Advertising, Demand Side Platform (DSP) product and platforms, Supply Side Platform (SSP) product and platforms, Yield Optimization, Supply Modeling and Forecasting, Demand Modeling and Forecasting, Linear Programming (LP), Algorithm Design, Applied Machine Learning / Data Mining, Object-Oriented Design, Service Oriented Architecture, Distributed Systems, Web Presentation Layer, Client-Side Software. Technical Competencies: • Python, R, JavaScript, node.js, C#, C++, C, PHP, Java, Ruby, SQL, Memcache, AWS, Windows/Win32/.Net, XSLT, HTML, CSS, ActionScript.
Founder & CEO of relea.ai, the AI underwriting platform for serious real estate investors, brokers, and lenders. relea turns any listing, offering memorandum, or address into a complete, investor-grade financial model in minutes instead of hours. Rent roll, NOI, cap rate, cash-on-cash, DSCR, CapEx, and risk factors, automatically extracted, modeled, and surfaced with provenance on every number. Built to catch the things Excel would never think to ask about: utility responsibilities buried in an OM, property tax bills that reset at closing, CapEx quietly at the end of its life. The company combines two decades of personal experience as a multifamily investor with the engineering and AI leadership track record from my prior CTO roles. The mission is to give every operator the analytical horsepower that used to require an analyst team, plus the pattern recognition that only comes from years in the market. Currently in Private Test with a hand-picked group of investors, brokers, and syndicators. Public launch later in 2026.
Served as overall technology leader for Infillion across all divisions and functions, with oversight of all technology resources, assets, and budgets across a globally distributed team spanning fulltime and contracted members, and contributor to corporate strategy as a member of the c-suite operating committee and representative of Technology at board meetings. Architected and led company-wide AI strategy, delivering both an internal AI-driven transformation program and an external MCP (Model Context Protocol) based agentic advertising platform, positioning Infillion's offering as a first-class solution for the emerging agentic advertising era. Provided technology leadership across Infillion's full product portfolio, including TrueX's interactive engagement advertising, MediaMath's demand-side platform (DSP), and Gimbal's location-powered programmatic products, managing and optimizing a large-scale cloud platform deployed across a hybrid AWS, GCP, and on-premises backend. Established SecOps as a first-class company function, initiating a comprehensive InfoSec assessment and remediation program to harden asset security across the organization and achieving SOC2 certification. Drove the integration and consolidation of technology functions following Infillion's acquisition activity, aligning engineering leadership, platform architecture, and product strategy across newly combined business units to accelerate time-to-market and maximize operational leverage.
Leadership of all technology functions at true[X], the industry leader in innovative media and branding solutions for premium media, across all digital platforms. true[X] bears the standard for a better way for advertising online, daring to set a new course and better way for online advertising, one that now finally respects people's time and privacy, and properly balances the interests of the viewer with that of the advertiser and publisher. It's hard work, but great free and affordable high quality content online depends on it!
Leadership of engineering and data science teams for true[X], the leading engagement advertising platform and a 21st Century Fox subsidiary. true[X] delivers the most effective format for advertisers to truly reach and engage consumers in digital media.
Recruit, manage and lead cross functional team of over 90 employees, a geo-distributed group inclusive of teams across the Bay Area, Seattle, Baltimore, Dulles, Dublin sites, with Leadership, Software Engineering, Product Management and Technical Program Management roles. Leadership for the Forecasting, Optimization, Machine Learning based Targeting Products, Reporting and Analytics and Ad Serving engineering teams for AOL’s programmatic advertising businesses (One DSP and One SSP). Leadership for a newly incubated advertising business, product and cross-functional team funded in collaboration with Verizon in the nascent Digital Out Of Home (DOOH) space. Achieved positive transformation of leadership, planning, execution, communication and recruiting efficiency via introduction of effective and scalable mechanisms into AOL’s DSP team culture and the larger AOLP organization. Oversaw the transition of One by AOL’s Optimization paradigm into Real-Time, Model-based bidding, from the prior batch-oriented, offline approach, as well as the implementation of an omni-channel DSP. Also pioneered Bidding (RTB) Efficiency programs, including research and experimentation in the Header Bidding efficiency space. Orchestrated and kicked off the migration of AOL’s DSP system assets from co-located datacenter to AWS, enabling significant scale and op-ex savings. Incubated and launched new ML-based targeting product tracks based on AOL and Verizon’s expanding array of proprietary mobile and carrier data assets.
Amazon Marketing Services: Recruit, manage and lead cross functional product team, a geo-distributed group based out of Seattle, New York and Beijing, inclusive of Leadership, Software Engineering, Product Management and Technical Program Management roles. Lead product design and development for Amazon’s nascent Self-Service Advertising program, including Ad Product, Campaign Management, Reporting, Analytics, Yield, Pre-Sales BI and Core Platform. Launched and grew Amazon’s Self-Serve Search advertising program into a brand new multi-million dollar business for the company. Drove International Expansion for the program, aligning Business, Retail, Advertising, Legal, Finance and Tax stakeholders, with launches in the United Kingdom, Germany, China, India and Japan. Establish Yield Management competency for Self-Service, developing models and algorithms for Relevance, Ranking, Bid and Keyword Recommendation for Display and Search advertising products.