Simge Sargıl

Product Designer and Manager | Mobile App & Web Design Specialist

Ankara, Türkiye

About

With a background in Urban and Regional Planning from İstanbul Teknik Üniversitesi, I’ve honed my expertise in user-centered design through diverse roles in urban planning and UX/UI design. My journey has included impactful contributions to projects such as the TRT World 2024 Local Elections Web Page and BAYKAR TECHNOLOGY software designs, where I focused on creating intuitive interfaces that enhance user experience. Currently, I lead at Citio, leveraging my skills in product management and design systems to bridge the gap between strategic vision and user needs. At Citio, we strive to make vacation planning as enjoyable as the trip itself by offering an all-in-one platform for travelers. Our services include seamless search tools for vacation packages, tours, hotels, and experiences from leading providers worldwide. With a mission encapsulated by our tagline "Feel the Best of Istanbul," we are dedicated to curating memorable travel experiences. Contact me if you’d like to explore how Citio can help you plan your next adventure effortlessly!

Experience

  • Citio (Full-time · 1 yr 11 mos)
    • Jr. Product Manager
      Aug 2025 - Present · 11 mos

      • Product Strategy and Transformation: Designing the transformation process of Citio from a business-to-consumer (B2C) e-commerce platform to a multi-channel technology ecosystem. • B2B and API Integrations: Designing B2B business models to grow partnerships and productizing API connection processes that enable the platform to communicate with external systems. • Partner Management: API connection and process management with global brands. • Team Coordination: Bridging the gap between design, marketing, and software teams to ensure timely project delivery. • Data Analysis: Interpreting user data and managing optimization processes using GA4, Google Ads, Mixpanel, Clarity, and Hotjar tools.

    • UX/UI Designer
      Aug 2024 - Aug 2025 · 1 yr 1 mo

      • Rebranding: Renewing the corporate identity and end-to-end design processes of the Citio brand. • Multidisciplinary Design: Preparing all digital and print materials consistent with the brand identity.

  • UX/UI Designer at HitaTek
    Nov 2023 - Aug 2024 · 10 mos

    Baykar: Development of high-precision interface designs for military software projects. Sectoral Solutions: Management of user-friendly design processes for HR software systems and the Cowboy English Language Training Platform, and design of web platforms according to client needs.

  • Urban Planner at KEYM | Kentsel Yenileme Merkezi
    Jul 2022 - Aug 2022 · 2 mos

    -Design Office •Took an active role in visualizing urban renewal project plans and transforming them into comprehensive reports and booklets. •Designed data-driven graphics, infographics, and visual materials for urban renewal project reports, contributing to all stages of the design and production process.

  • Urban Planner at Çevre Şehircilik ve İklim Değişikliği Bakanlığı
    Sep 2021 - Sep 2021 · 1 mo

    •Participated in urban design and planning processes by contributing to surveys and interviews aimed at gathering user feedback to assess the needs of local communities. •Supported the digital transformation of project management and design workflows, enhancing process efficiency and accessibility. •Applied user-centered design (UCD) principles to evaluate the social impact and accessibility aspects of urban renewal projects, actively contributing to research and idea generation.

  • Urban Planner at İstanbul Planlama Ajansı
    Jul 2021 - Aug 2021 · 2 mos

    - Public Design Office - HOP Project • Conducted user research and observational studies to identify the needs of 0-12 age group users in public play areas. • Observed the interactions of children and families in public spaces to gather data and propose improvements for accessibility and user-friendly design. • Analyzed research findings and provided urban planning and public space design teams with actionable recommendations for enhancing user experiences. • Participated in public design competitions, contributing to the development of design criteria and project specifications. • Engaged in projects aimed at improving the social and environmental sustainability of public spaces from an urban planning perspective, focusing on user-centered solutions.