Istanbul, Türkiye
As a highly skilled Digital Marketer, with almost 19 years of working experience and more than 15 years in Digital Marketing and Marketing Management, I am adept in market analysis, strategy development and marketing optimizations. Moreover, my experiences have afforded me a well-rounded skill set, including first-rate problem solving, decision-making abilities, creating and executing marketing strategies and business communications.
- Owning responsibility for all digital marketing strategy of Starbucks Turkey&Azerbaijan. - Developing and executing large scale user/customer acquisition-activation-retention strategies of all online channels. - Identifying and optimizing acquisition channels, devising strategies to reach traffic and conversion goals, including Google Ads, Meta Ads, Tiktok Ads, Twitter Ads, Youtube, traditional ad networks, 3rd party partnerships, marketing database, social media and programmatic ads. - Analyzing and reporting on results using analytics tools such as GA4, Firebase and Adjust and assessing within the scope of company goals (ROI nad KPIs) - Collobrating with internal teams, agencies and other vendor partners to achieve/over-achieve set goals and objectives. - Partnering with global teams to ensure Starbucks’ digital strategy meets Turkey&Azerbaijan markets needs. - Tracking conversion rates and making improvements to the website, iOS and Android apps. - Being responsible for planning and budgetary control of all paid channels. - Evaluating customer research, market conditions and competitor data. - Reviewing new technologies and keeping the company at the forefront of developments in digital marketing.
- Taking responsibility for all digital marketing strategy of ASMED, directing overall digital marketing operations in 6 languages, English, German, Italian, Spanish, French, Russian. - Identifying, submitting, managing and optimizing acquisition channels, devising strategies to reach traffic and lead generations goals, including Google Ads, Facebook Ads, Google Analytics, conversion optimization, 3rd party partnerships, marketing database, e-mail, social media. - Developing and executing large scale user/customer acquisition-activation-retention strategies and managing the operational performance of all online channels. - Being responsible for planning and budgetary control of all digital marketing and online channels. - Collaborating with agencies and other vendor partners (SEO) - Evaluating customer research, market conditions and competitor data. - Measuring and reporting performance of all digital marketing campaigns, and assessing within the scope of company goals (ROI and KPIs) and making improvements to the clinic’s website. - Reviewing new technologies and managing digital transformation of the company in coordination with IT and operation teams. - Development of CRM management and sales tools for ASMED Clinic.
- Managing the process in accordance with Asmed’s digital marketing and marketing strategies, managing and pursuing related agencies. - Carrying out CRM within the company in accordance with Asmed’s CRM strategy. - Making sure that following up of the processes of patient contact info, interview past, strategic decision points, sales and payments, reconnecting with patients with whom the communication has been disconnected are processed in CRM system and that the staff is using the system effectively. - Working closely with IT department to make sure that the data is collected constantly in paralel with ever changing needs and providing information flow with the team concerning the campaign strategies. - Analyzing and reporting the decided strategies and campaign results held fort its purpose. - Managing patient information database and creating new strategic plans aimed at increasing the sales by analyzing the data. - Managing the marketing team, and creating new related strategies in order to provide action in the field. - Subsidizing the staff in the fields they need to grow or feel insufficient. - Periodically evaluating the team’s performance within the scope of designated objective criteria and goals, providing feedback to the team about their performances and information about what is been expected from them in the next phase. - Analyzing and keeping track of the patients’ process via pipeline and taking action in this direction. - Creating marketing, sales, customer service performance reports and present them to the management regularly.
- Taking responsibility for all marketing strategy of start-up project that had been invested by a global company (FCG Group), Ototrink.com, directing overall digital marketing operations. - Partnering with global teams to ensure company website meets Turkish market needs. - Sharing learnings and outcomes with global teams and incorporating them into digital strategies. - Developing and executing large scale user/customer acquisition-activation-retention strategies and managing the entire financial and operational performance of all online channels. - Planning long-term strategic partnerships for digital, search and content marketing, especially with Google & Facebook. - Identifying and optimizing acquisition channels, devising strategies to reach traffic and lead generation goals, including search, display, paid social, traditional ad networks, 3rd party partnerships, marketing database, e-mail, social media, display advertising campaigns, SEO, ASO, CRM marketing, offline marketing and strict ROI targets. - Developing and delivering marketing policies, practices and strategies to attract customers to company website, maintaining online presence and promoting online products and/or services. - Reviewing online statistics, adjusting accordingly to the marketplace and identifying the best practices to optimize online marketing performance and/or changing plans accordingly.
- Owning responsibility for all Workbench SBI Products including siberalem.com, itiraf.com, evlilikmerkezi.com - Developing and executing large scale user/customer acquisition-activation-retention strategies and managing the entire financial and operational performance of all online channels. - Being responsible for planning and budgetary control of all digital marketing and online channels. - Identifying and optimizing acquisition channels, devising strategies to reach traffic and lead generations goals, including search (Adwords), social (Facebook, Instagram, Twitter), traditional ad networks, 3rd party partnerships, marketing database, email, social media, display advertising campaigns and strict ROI targets. - Tracking conversion rates and making improvements to the website, iOS and Android apps. - Utilising range of techniques including paid search and PPC. - Measuring and reporting performance of all digital marketing campaigns, and assessing within the scope of company goals (ROI and KPIs) - Evaluating customer research, market conditions and competitor data. - Reviewing new technologies and keeping the company at the forefront of developments in digital marketing. - Collaborating with agencies and other vendor partners. - Evaluating emerging technologies, providing thought leadership and perspective for adoption where appropriate.
- Assisting in planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media and mobile for siberalem.com, itiraf.com and idefix.com - Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams. - Preparing and analyzing marketing reports. - Assisting in the collection of SEM and other reports such as Adwords, Facebook, Twitter etc. to assess the effectiveness of campaign. - Assisting in following up monthly marketing budget. - Giving support in update monthly marketing plan. - Assisting in planning and executing marketing organizations including development of marketing collateral, coordination of ads and promotions. - Developing and executing social media campaigns through relevant platforms. - Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. - Generating, editing, publishing and sharing daily content (original text, images, video or HTML) that builds meaningful connections and encouraging community members to take action - Setting up and optimizing company pages within each platform to increase the visibility of company’s social content - Moderating all user-generated content in line with the moderation policy for each community.
- Preparing work to be processed by gathering, sorting, organizing, and recording data, information, and documents. - Completing conversion mailings by coordinating requirements; developing plans. - Providing information by collecting, analyzing, and summarizing information; responding to requests. - Resolving complaints by investigating issues and composing responses; referring non-standard complains and potential lawsuits to legal or government affairs departments. - Maintaining quality service by monitoring standards; advising supervisor of potential problems. - Preparing reports by collecting and analyzing information - Conferring with customers via telephone to provide information about products and services, to take orders or cancel accounts, or to obtain details of complaints. - Recognizing, documenting and alerting the supervisor about trends in customer calls. - Checking to ensure that appropriate changes were made to resolve customers' problems. - Contacting customers in order to respond to inquiries or to notify them of claim investigation results.