Greater London, England, United Kingdom
Most analyses of Big Tech focus on momentum and quarterly performance. My work focuses on the structural cracks in the foundation. I provide institutional-grade, independent research that challenges consensus thinking on the world's most dominant technology companies. My perspective is forged from a unique combination of experiences that provides a view unavailable to traditional sell-side or Silicon Valley insiders: 1. Institutional Risk Management (Marsh & McLennan, Willis Towers Watson): I began my career advising blue-chip corporations like Lloyds Banking Group and BP on complex risk financing and captive insurance strategies. I learned to analyze large, interconnected systems and identify hidden, correlated risks—a discipline I now apply to corporate strategy. 2. In-House Ad-Tech Operations (ASUS): As Head of Media Buying, I was directly responsible for a $20M+ budget, managing multi-million dollar campaigns on Google's advertising platforms. Operating from inside the "Gilded Cage," I gained first-hand, operational knowledge of the ad-tech engine's mechanics, incentives, and vulnerabilities, saving the company £500k annually on Google Search through analytical rigor. 3. First-Principles Analysis (TechOnion LTD): My firm, TechOnion, was founded to dissect the core theses of tech platforms without the noise of the hype cycle. My historical studies at Tiffin School and my work as a Chartered Insurer provide the framework for deconstructing narratives and assessing long-term viability. This synthesis of risk, operations, and strategy has culminated in my flagship report, "Google, We Have a Problem," a 75,000-word deep-dive into the existential threats facing Google's core search and advertising empire from Generative AI. My research is for investors, founders, and leaders who require a clear-eyed, unsentimental assessment of the disruptive forces reshaping our most powerful industries.
• Founded TechOnion, a platform delivering contrarian insights on technology trends and business models. • Authored the flagship report "Google, We Have a Problem," analyzing the impact of Generative AI. • Challenged industry narratives, providing clear, first-principles-based insights to investors and corporate leaders.
• Partnered with startups globally to develop and implement impactful online marketing campaigns. • Led digital marketing initiatives across diverse markets, including Rwanda, the USA, and the UK. • Successfully assisted a real estate startup in raising $350,000 in seed capital. • Designed a brand identity and logo for a food & beverage company, enhancing their market presence.
Founder of Simbacademy, the place where anyone can go from ZERO to HERO on the internet while learning Digital Marketing for free. - I educate and train entrepreneurs and businesses on cutting-edge digital marketing strategies and frameworks. - I consult with organizations on digital transformation and marketing optimization.
BirkBeck talent is a university recruitment service to help 10,000+ students secure high paying and relevant jobs. I know this because the service helped me switch careers from financial services to technology (marketing) with Asus. I attend and participate at Birkberk careers' fair encouraging students to use the service e.g. cv writing, interview preparations etc. I participated in a showcase film about Birkbeck Talent and its services.