Israel
Business Analytics & Campaign Management Expert. Highly motivated, eager to learn and be part of complex & challenging projects. Great personal skills. Looking to be part of a unit that its main task is Business Analytics & Campaign Management (either building or managing such a unit)
Head of Data & Marketing Automation in the central Marketing Data unit at a leading bank, driving marketing data strategy through the integration of business objectives, advanced analytics, and technology. Responsible for leading Marketing Automation initiatives, managing data-driven multi-channel campaigns, building data infrastructure and cross-organizational processes, and delivering strategic projects to improve marketing effectiveness and enable data-driven decision making
• Create standards for analysis: responsible for knowledge transfer, enhancement of analytical skills, coaching and training the business analysts • Manage the company’s business measurements and KPI'S • Define the Business requirements and data governance structure • Promoting the use of DWH and BI • Group leader of 3 workers
• Leading the implementation of the Campaign Management platform (SAS) • Matrix management • Reporting directly to VP of Marketing & Technology • Building the reports infrastructure in order to measure the effectivity of the marketing campaigns • Deep involvement in building & operating the campaign room
• Manage the company’s business measurements and KPI'S • Direct work with multiple stake holders in the company (Management, Marketing, Call Center) • Make complex knowledge studies by using statistical tools and statistical methods. • Group leader of 4 workers
• Managed the company’s activity against number of leading financial companies • Responsible for all marketing and sales efforts • Led projects of products assimilation • Direct Manager of 15 workers
• Coordinated the bank marketing needs derived from the business challenges • Translated the company’s needs into demands and presented them to multiple sectors within the company • Direct work with the VP and management of the company • Led the CM system (UNICA) business implementation (which include understanding the works flows and integration among various systems- CRM, DWH) • Built campaigns based on statistical models and their value • Created analytics solutions like churn prediction (including implementation and execution of the business plan), pricing analysis, etc • Group leader of 5 workers