London, England, United Kingdom
Versatile and accomplished creative professional in the branding, marketing and communications industry, with over 30 years experience, spanning three continents, specialising in branding strategies, positioning, visual identities, design, advertising, and social-media communication campaigns for corporate global clients. Personal Strengths Ideas generation. Brand and Marcom Specialist / Creative Director and client focused (particularly luxury market), with international exposure, creative, conceptual, award winning creative-director, accustomed to working in team and convincing top client management through formal presentations or one-to-one persuasion. Specialist at building and maintaining good client relations. Dependable track record of ensuring finished works materialise as presented; to brief, to schedule, to budget. Winner of 2 Gold awards. Passionate about brands and the way they connect with people. Still adores putting pencil to paper and directing photo and film shoots… and when not living and breathing design …is an avid distance runner.
IM GROUP (formerly Inkmaker Group)—parent to Inkmaker, Rexson, Vale–Tech, Swesa, Teko Tinting & Engineering, Tecnopails and IEC+ —is a global technology group headquartered in Italy, with reliability at its core. The Group’s focus is in the ink, paint and coatings industry, offering design and manufacturing through to complete engineering studies and turnkey solutions of: • Customised plant engineering and software design • Highly accurate automated dispensing • Tinting including POS • Process equipment from bulk handling to filling lines • And other related services The group's proprietary software and systems, manufactured in 3 continents, guarantee accuracy, consistency and fast ROI. IM GROUP operates in over 15 countries throughout 5 continents. RESPONSIBILITIES • Global brand image & market positioning of group; creating brand strategies, communication plans, marketing initiatives, aligning brand concepts, generating ideas & brainstorming. • Advise & propose market positioning strategy, TOV, feed-link content, video, SEO & Paid Media strategy, subliminal messaging & visual solutions; Competitor research (CompSet), SWOT analysis, brand-auditing; Qualitative in-depth one-on-one explorative interview methodologies and Quantitative fixed-response survey statistical-data analysis, Brand DNA revelation and alignment. • Define brand’s visual identity & messaging (brand guidelines) across range of media (incl. of print, online, film, exhibition stands, traditional & digital media, events and media releases). • Established "THINK" (internal brand & marcom division for Inkmaker Group) lead design team on communications—B2B campaigns. Direct photography & film shoots. • Propose Branding, Marketing and Comms yearly budget. • Skills: CC suite; Ai, PS, BR, ID, Acrobat Pro – MS suite; Word, PPT, Excel, Outlook – Webcreation; Wordpress, Joomla – Film editing; Final Cut Pro – eSurveys; SoGoSurvey, Yumpu – e-templates; Mailchimp – Browsers; Firefox, Safari. OS Tahoe 26.5.1
Inkmaker Group—parent of Inkmaker, Rexson Systems, Vale–Tech, Tecnopails, Swesa & Teko Tinting & Engineering—is a global technology group headquartered in Italy, with reliability at its core. The Group’s focus is in the ink, paint and coatings industry, offering design and manufacturing through to complete engineering studies and turnkey solutions of: • Customised plant engineering and software design • Highly accurate automated dispensing • Tinting including POS • Process equipment from bulk handling to filling lines • And other related services The group's proprietary software and systems, manufactured in 3 continents, guarantee accuracy, consistency and fast ROI. The Inkmaker group of companies operate in over 15 countries throughout 5 continents. RESPONSIBILITIES • Global brand image & market positioning of group; creating brand strategies, communication plans, marketing initiatives, aligning brand concepts, generating ideas & brainstorming. • Advise & propose market positioning strategy, TOV, feed-link content, video, SEO & Paid Media strategy, subliminal messaging & visual solutions; Competitor research (CompSet), SWOT analysis, brand-auditing; Qualitative in-depth one-on-one explorative interview methodologies and Quantitative fixed-response survey statistical-data analysis, Brand DNA revelation and alignment. • Define brand’s visual identity & messaging (brand guidelines) across range of media (incl. of print, online, film, exhibition stands, traditional & digital media, events and media releases). • Established "THINK" (internal brand & marcom division for Inkmaker Group) lead design team on communications—B2B campaigns. Direct photography & film shoots. • Propose Branding, Marketing and Comms yearly budget. • Skills: Adobe CC suite; Ai, PS, BR, ID, Acrobat Pro – MS suite; Word, PPT, Excel, Outlook – Webcreation; Wordpress, Joomla – Film editing; Final Cut Pro – eSurveys; SoGoSurvey, Yumpu – etemplates; Mailchimp – Browsers; Firefox, Safari. OS BigSur 11.1
Lotus Asia Tours Group is a fully-fledged Destination Management Company (DMC), with over 25 years’ experience, specialising in the design and implementation of corporate events, activities, incentive tours and motivational travel, targeted at FIT, GIT and MICE markets, in Malaysia, Indonesia, Myanmar and Singapore. The group owns hotels in S.E Asia and is affiliated to ASCO Lotus. • Responsible for global image & market positioning of Lotus Asia Tours group through; brand strategies, aligning marketing initiatives with communication plans, creating innovative communication concepts, brainstorming and generating ideas for integrated group branding. • Advise and propose market positioning, strategic and visual approach, TOV of communications, feed-link rich digital content, editorial development, video, SEO and Paid Media strategy, subliminal messaging and visual solutions to group based on findings; Competitor research (CompSet), SWOT analysis, brand-auditing; Qualitative in-depth one-on-one explorative interview methodologies and Quantitative fixed-response survey statistical-data analysis, DNA revelation and alignment. • Design & define brand’s visual identity/language and messaging (corp. guidelines manual / employee handbook) across range of media (incl. of print, online, web, film, exhibition stands, traditional & digital media, events and press releases). • Research, Create & Propose new “Products” with Dir. of Product. Design new products' communications. Eg. presentations, ads, short-films. • Creative Director of brand & comms for "Lotus Creative" div. of Lotus Asia Tours; design new presentations, Ads & Promo materials—B2B campaigns. Direct photography & film shoots. • Develop new business • Skills – Adobe CC suite; Ai, PS, BR, ID, Acrobat Pro – MS suite; Word, PPT, Excel, Outlook – Webcreation; Wordpress, Joomla – Film editing; Final Cut Pro – e-Surveys; SoGoSurvey, Yumpu – e-templates; Mailchimp – Browsers; Firefox, Safari – OS Mojave
Lecturer at ISCOM – Institut Supérieur* of Communications and Advertsing in Lyon, France. * Grandes Écoles (institut / école supérieures) are selective and prestigious institutions, outside the main framework of the French public university system, graduates often dominate the private and public sectors of French society – Admission is to a few 100 students only per year. citation – http://www.telegraph.co.uk/expat/4190728/Frances-educational-elite.html ISCOM – Since 1986 – 3000 students – 7 campuses in France ENGLISH My Role · To teach 3rd year students specialising in marketing & advertising, about “Creative Advertising” and its advantages in a business world—part of their BAC+5 diploma (Masters equivalent) course. · Course conducted in English · Designed my own course curriculum, aligned to universities’ guidelines, organised the content and created the assessment. Pedagogical Outline • The course provides a balanced integration of; analysis, theory and practice through class participation, home research / projects and anaylsys of content, oral presentations of team projects to the class and public crits. • 2018 (41 students) – 2017 (25 students) FRENCH Mon Rôle Professeur à ISCOM – Institut Supérieur de Communication de Lyon, France. · Enseigner, aux étudiants en troisième année de communication et d'affaires, la « Publicité Créative » et ses avantages dans le monde des affaires - Ceci fait partie du cours Bac+5. · Cours déroulé en anglais · Créé mon propre programme de cours, en suivant les lignes directrices de base des universités. Moyen Pedagogique • Le cours fournit une intégration équilibrée de; l'analyse, la théorie, la pratique supervisée dans la participation de la classe, le devoir et le controle de sa contenu, et la présentation du projet d'équipe à la classe et sa critique publique. • 2018 (41 étudiants) – 2017 (25 étudiants) Programmes utilisés · Hyperplanning (Programme de gestion de classe française) · Eduservices - MS Office 365 (2016)
Théâtre de la Cour was born in 2013 from the desire to do theatre in unconventional places, to use theatre as a means of communication and integration, sharing a space and an expression with a regular or occasional public. Based in Lyon, TdlC dedicates all its work to reach underprivileged communities through the arts, working in schools, centres for seniors, in the streets and courtyards of housing estates. Members of the group travel often to different countries of Europe (Spain, Italy, Germany, Switzerland, England, Denmark, Poland) and Asia (Malaysia, Philippines, Singapore) to reach people, isolated communities and those not integrated. Directed by Cinzia Ciaramicoli and supported from its very beginning by Rita Superbi, the group consists of actors, musicians and artists from France and Italy. Responsabilities • Director of visual arts: artistic direction, direction of film, documentaries and short-movies and editing for courses and workshops, documenting performances and publicity of TdlC. • Responsible for brand positioning strategies and communication initiatives of TdlC • Brand manager and principal designer of TdlC's visual identity and messaging internally and externally (concepts, positioning, imagery, posters, advertsing, website, logos, logo isolation areas, color palette, fonts, etc.)