Silvija Martincevic

CEO @ Deputy | Builder of Purpose-Driven Companies

San Francisco, California, United States

About

Over the course of my career, I have led and scaled global businesses across HR technology, fintech, e-commerce, SaaS, and marketplaces, helping organizations grow from early stage to global scale. My work has consistently centered on the intersection of organizational transformation, and technology’s ability to create better outcomes for businesses, employees, and the broader economy. Today, I am the CEO and Board Director of Deputy, where we've powered over 1 billion shifts for millions of workers and hundreds of thousands of businesses worldwide. We're proving that intelligent systems work best when they empower people, not just optimize productivity. That's why we've built AI-powered tools designed to give frontline workers greater flexibility, transparency, and agency, and fundamentally rethinking how organizations coordinate, support, and scale human potential. Before Deputy, I was Chief Commercial Officer at Affirm, where I led global commercial strategy across sales, partnerships, marketing, client success, and international expansion during our path to going public. Over three years, we scaled revenue from approximately $100M to $1.3B, expanded the merchant network from 5,000 to more than 200,000, and helped make Affirm available at checkout for 60% of U.S. e-commerce through partnerships with companies including Amazon, Walmart, Shopify, and Target. Before Affirm, I spent nearly a decade at Groupon leading international operations, growth, marketing, analytics, product strategy, and P&L management across North America, EMEA, and APAC. Earlier in my career, I founded an investment management firm focused on socially responsible investing and institutional portfolio strategy. Across every chapter of my career as a founder, operator, investor, and CEO, I have remained focused on helping organizations scale responsibly through periods of rapid technological and operational change. I am also passionate about supporting mission-driven organizations and have served on the boards of Kiva and Lemonade.

Experience

  • Chief Executive Officer and Board Director at Deputy
    Feb 2023 - Present · 3 yrs 6 mos

    Deputy is a global leader in smart scheduling and workforce management for shift workers and businesses. Deputy's leading software solution streamlines communication, scheduling, tasks, and timesheets, for more than 1.3 million shift workers in over 100 countries. Deputy’s software also empowers 330,000 businesses with the tools and insights they need to simplify workforce compliance and communication, and to create a more flexible and transparent workplace for their employees.

  • Board Director at Kiva
    May 2021 - Present · 5 yrs 3 mos

    Kiva is an international nonprofit, founded in 2005 in San Francisco with a mission to expand financial access to help underserved communities thrive. Through Kiva's work, students can pay for tuition, women and refugees can start businesses, and farmers are able to invest in equipment they need. Over $1.8 billion in micro-loans were funded through Kiva across the world.

  • Board Director (NYSE: LMND) at Lemonade
    Apr 2021 - Jan 2024 · 2 yrs 10 mos

    Lemonade is America's top-rated insurance company that is registered as a public benefit corporation and has a mission of ‘transforming insurance from a necessary evil into a social good'.

  • Chief Commercial Officer (NASDAQ: AFRM) at Affirm
    Apr 2019 - Jul 2022 · 3 yrs 4 mos

    Built and grew Affirm's world-class commercial organization to nearly 400 people across five countries. Led Sales, Marketing, Strategic Partnerships, Client Success, Communications, Revenue Strategy and International expansion. Focused on the creation and execution of strategic initiatives to drive growth, and setting up the business for scaling responsibly. Grew revenue from ~$100m to $1.3B in 3 years. Drove Affirm payment adoption by 60% of US e-commerce, including Walmart, Shopify and Amazon. Consumer network grew from 1M to 13M, and merchant network grew from 5k to 200k. Grew Affirm brand awareness from 16% to 45% in the US.

  • Groupon (7 yrs 6 mos)
    • Chief Operating Officer - International (NASDAQ: GRPN)
      Nov 2018 - May 2019 · 7 mos

      Ran operations for all INTL businesses across 14 countries in EMEA and APAC, led a team of 1,000+ and managed P&L of $1.2B. Accountable for all business functions: business strategy, sales, partnerships, marketing, account management, operations, analytics, product go to market.

    • Chief Marketing Officer - International
      Feb 2018 - May 2019 · 1 yr 4 mos

      Provided strategic direction and leadership for all online and offline marketing initiatives across the EMEA and APAC regions. Accelerated international customer growth by 6M mobile app downloads, while driving 20% YoY increase in gross profit from strategic online marketing initiatives.

    • General Manager - Health, Beauty & Wellness, North America
      May 2015 - Apr 2018 · 3 yrs

      Managed $900M business unit P&L and led business strategy, product, operations, sales, account management and merchandising. Grew revenue from $500m to $900m in 3 years by pioneering vertical sales, operations, marketing, and product strategy to reinvigorate the business. Launched and scaled BeautyNow, Groupon's beauty booking application - and created the internal vision for booking technology.