Silvia San Román García

Founder & CEO at Nicawana | Surf Product Innovation | eCommerce | Global Retail

Madrid, Community of Madrid, Spain

About

• Fluent in English and Spanish • 7+ years of experience in data-driven roles within pharma global organizations • Specialized in Data Strategy, Data Governance, and Data Lineage for supply chain • Strong focus on functional delivery: translating complex business requirements into scalable data products and actionable KPIs. • Expert in data modeling and cross-domain integration—delivering fit-for-purpose, user-centric data solutions. • Hands-on expertise with SAP (S/4HANA, CEP, Polaris, Athena), Kinaxis, Snowflake and Power BI

Experience

  • Owner & CMO of Nicawana Hats / Brand Building / Go To Market Strategy / DTC eCommerce at Nicawana
    Jun 2024 - Present · 2 yrs 1 mo

  • Consultant SC&O Data Foundations | Supply Chain & Operations | Pharma at Accenture España
    Aug 2023 - Oct 2025 · 2 yrs 3 mos

    As a Data & AI Consultant, I drive high-impact, business-oriented data initiatives that empower global organizations—particularly in supply chain and manufacturing—to make confident, data-driven decisions. Over the past two years, I have played a central role in translating business needs into functional data solutions, leading the design and delivery of end-to-end data management frameworks. My focus spans from requirement gathering and process alignment to data modeling, governance implementation, and KPI enablement—ensuring that data serves the operational and strategic goals of the enterprise. My experience includes working within global, complex ecosystems using platforms like Kinaxis, SAP S/4HANA, Athena, CEP, and Polaris. I specialize in bridging the gap between business teams and technical delivery, ensuring that data assets are clean, governed, and aligned with end-user needs. 📌 Key Areas of Expertise 📊 Data Strategy & Governance: Architected scalable, enterprise-wide data governance frameworks aligned with business goals. 🖥️ Enterprise Systems Experience: Executed large-scale transformation programs using Kinaxis, SAP, Athena, CEP & Polaris data. ✅ Data Quality & Lineage: Implemented frameworks for quality monitoring, metadata, and lineage tracking to ensure compliance and traceability. 📈 KPI Visualization & Analytics: Delivered Power BI dashboards enabling real-time insight, operational performance tracking, and strategic reporting. 🛡️ Compliance & Stewardship: Ensured regulatory compliance, audit readiness, and proper data stewardship via process documentation. 👥 Leadership: Managed cross-functional teams (15+ people), fostering collaboration and execution in global data projects.

  • Accenture (3 yrs 6 mos)
    • Analytics Consultant
      Sep 2021 - Aug 2022 · 1 yr

      As an experienced Analytics Consultant, I design and deliver data solutions that drive operational efficiency across manufacturing, logistics, and supply chain domains. I specialize in building Digital Twin models and actionable dashboards that support strategic decision-making. 📊 Manufacturing Optimization: Delivered performance improvements through what-if simulations, KPI-driven dashboards, and quality check enhancements. 🚢 Supply Chain Innovation: Developed digital simulations to optimize customs checks at international ports and streamline logistics in mining operations. 🚘 Control Tower Strategy: Led end-to-end initiative mapping for automotive supply chains, enabling real-time visibility and process standardization. 📊Forecasting: Led forecasting and backtesting initiatives in pharma using RStudio, SQL, Power BI, improving demand planning accuracy.

    • 🔍 Data & BI Analyst | Forecasting | Pharma & SaaS
      Mar 2019 - Aug 2021 · 2 yrs 6 mos

      🚀 Delivered the full data product lifecycle — from MVP to scalable production — with a sharp focus on business-aligned KPIs, data storytelling, and impactful visualization for an open-source German tech company. 💡 In the SaaS space, led Power BI adoption across departments (Finance, Sales, and Customer Success), and rebuilt the ARR Bridge—a critical metric for revenue forecasting—leveraging Alteryx + SQL. Played a cross-functional role, translating complex business use cases into prioritized, actionable technical specifications that guided product development and analytics delivery

  • Data Science Intern | École Polytechnique de Montréal | Laboratoire en Intelligence des Données at LID - Laboratoire en Intelligence des données
    Sep 2018 - Dec 2018 · 4 mos

    LABORATOIRE EN INTELLIGENCE DES DONNÉES (LID). STELIA AEROSPACE and LOGISTIC – Canadian Forces Cost optimisation in the design of aeronautical components based on the development of prediction models using machine learning algorithms

  • Private tutor at /www.tusclasesparticulares.com
    Sep 2015 - Jun 2018 · 2 yrs 10 mos