Brussels, Brussels Region, Belgium
- Acting as the digital/social consultant between brands, departments, agencies and customers. - Setting up social and digital strategies for the Pepsico portfolio of brands in Belgium. Lead for the juices category digital activations. - Creation of engaging content for the favorite brands, definition of the content strategy, monitoring of the local social media channels with the help of the community manager. - Lead for the influencer strategies - Innovation mogul : Identify trends, insights, new technologies, test and learn addict (VR, AI) - Set up of KPI’s, monitor the impact and performances of social media campaigns. - Improve social media distribution and SEO performance and redesign content platform. - Continuous analysis of various campaigns + backbone and translation of data and metrics into digital optimizations for relevant audiences - Analyze and deliver reportings on online performance, behavior and conversions (analytics, usability research, A/B, multi-variate testing, KPI Reporting - Inspire the brand teams with the latest digital innovations.
- Acting as the digital link between brands, departments, agencies and customers. - Setting up digital strategies and visions for Pepsi and Lay's in Belgium. - Social Media : Creation of engaging content for the favorite brands, define a clear strategy, monitor and community manager of the local Facebook pages. - Creation and implementation of digital projects, projects and follow-up - Definition of KPI's and measure impact of each digital campaign/action. - Inspire the brand teams with the last digital trends and innovations.
Community Management, Digital strategy, Social media marketing, Online - Offline campaigns development (contests), mobile and social media apps development, Website Management, Coordination and planning of social media campaigns, E-mail Marketing, Budget Management, SEO Key Words optimization, Web Analytics.
Community Management, Digital strategy, Social media marketing, Online - Offline campaigns development (contests), ,mobile and social media apps development, Website Management.