Romania
I am an award-winning global marketing & business transformation leader, with an extensive record of success driving demand by bringing brands to life and exploring untapped opportunities. I have lived and worked extensively in Japan, Europe, Africa, the Middle East, South Asia, and the USA for both Fortune 100 brands and startups. For the past 20 years I served & lead clients, employees and business leaders by leveraging creativity and analytics while developing new services and products, equipping businesses with industry knowledge, digital eminence, and deep expertise. I run on trust as my leadership fuel, I use inspiring programs, always mixing new channels and modern methods in order to drive unique client experiences. Through my work I am actively partnering with Sales, Marketing & Communications, IT, Product, HR and Agencies to help companies enter new markets and reinvent themselves. Together with a few but strong ladies, we launched the Women in Marketing and Communications Community in Romania. #strategy #marketing #transformation #program_management #agile #design_thinking #innovation #coaching #author #speaker #global_thinker #leadership
Responsible for the marketing strategy, execution, and leadership across EMEA for GlobalLogic (a Hitachi Group company of $2B revenue and +33k employees). One of my focus areas was to develop campaigns, events, and stories that could cut through the AI noise and position GlobaLogic as true AI & Industry Leader and a key partner for over 300+ clients in the region. Engineer impact across industries, services, countries and contributed to building True One Hitachi with a content-led campaign model. In charge of consolidating and strengthening our Employer Brand across the region. Bring alignment, drive engagement and foster a culture of OneTeam for more than 11k employees in EMEA, with GlobalLogic being one of the youngest members of the Hitachi Group.
Leading a superb team, that is consistently contributing to maintaining ING Romania's position as the #1 LoveBrand in banking while growing our client base in a healthy manner - both in B2C and B2B. I focus on translating and humanizing complex financial services through simple, purposeful and fun communication. Last but not least I love that in my role I work with wonderful people who are driving our local Sustainability agenda by making every day count. As a relationship, people and growth enabler, I am always the #1 fan of my team, the agencies and NGOs we work with.
Partnering with FABIZ on delivering insights and best practices for students enrolled in their new Master in Digital Business and Innovation. http://mdbi.fabiz.ase.ro/