Madrid, Community of Madrid, Spain
International business executive with 14+ years of experience leading commercial growth across Europe, North and South America, Asia, and Australia. Proven track record in business development, commercial strategy, P&L management, and team leadership. Results-driven leader with the ability to make sound decisions in high-pressure environments, adapt quickly to new challenges, and consistently deliver sustainable business growth.
RESPONSIBILITIES • Developed and managed the client portfolio across Asia and Europe. • Negotiated cross-selling opportunities and strategic joint ventures. • Designed tailored commercial proposals to address local market needs. • Defined, negotiated, and executed commercial agreements aligned with business strategy. • Managed and developed a team of 2 professionals. KEY ACCOMPLISHMENTS • Opened new business in Europe through Galeria Kaufhof and expanded the company's presence across Southeast Asia, including Thailand, the Philippines, Indonesia, Hong Kong, and South Korea. • Expanded the company's commercial footprint in China. • Negotiated strategic partnerships and direct agreements with leading Asian retailers and distributors. • Delivered more than 30% year-over-year P&L growth.
RESPONSIBILITIES • Managed the full product lifecycle, from strategic planning to market execution. • Developed and implemented go-to-market strategies in collaboration with cross-functional teams. • Established commercial partnerships for both online and offline distribution across the APAC region. KEY ACCOMPLISHMENTS • Successfully launched new products in previously untapped Asian markets. • Designed and executed integrated online and offline marketing campaigns. • Adapted commercial and marketing strategies to major Chinese digital platforms, including WeChat, Weibo, Youku, and Xiaohongshu.
RESPONSIBILITIES • Customer acquisition and retention. • Advertising advisor for companies based in Shanghai and Beijing. Planning and management of different media campaigns. • Selecting the best advertising plan for the customer and maximising his return. KEY ACCOMPLISHMENTS • Interacting with Asian customers and immersion into their culture and business mentality. • Analytical skills relating to the success of publicity strategies.
Greater Madrid Metropolitan Area