Barcelona, Catalonia, Spain
I build and scale revenue engines in B2B SaaS. Over the past 10+ years, I’ve launched markets from 0→1, closed €7M+ in enterprise contracts, and built high-performing sales teams across LATAM and Europe. Currently based in Barcelona, I operate at the intersection of strategy and execution — owning the full revenue system: GTM design, enterprise sales, hiring, pipeline architecture, and customer success. What I bring: • Enterprise sales execution (MEDDIC, C-level deals, 6–9 month cycles) • Market expansion (ICP, pricing, outbound, onboarding) • Team building (0→1 and scaling to high-performance) • Revenue predictability (MRR growth, churn reduction, pipeline discipline) I’ve worked across fintech, SaaS, and high-growth environments, consistently driving: → 3X MRR growth → 55% monthly TPV growth → Churn reduction from 8% to 1% Now focused on scaling SaaS companies in Europe or leading expansion into LATAM. Open to Head of Sales / Director / VP roles where I can drive growth and build strong revenue foundations.
Leading LATAM and Spain enterprise expansion from Barcelona, operating as the European bridge between regional commercial activity and global leadership. Closing large enterprise accounts in banking, fintech, and utilities across LATAM — full-cycle from C-suite engagement and MEDDIC qualification to business case development, custom pricing, and contract close Managing strategic accounts with multi-year contracts in highly regulated industries — average deal of US$1M TCV, coordinating product demos and solutions engineering as an integrated pre-sales motion Built the regional go-to-market framework from scratch: ICP definition, sales playbook, pipeline stage design, KPI structure, and quota model
Led the official commercial launch of Clara in Colombia — one of the fastest-growing paytech unicorns in LATAM — building the full revenue operation from zero. Regional record: 1,000+ B2B clients closed in under 6 months, delivering 55% average monthly growth in Total Payment Volume (TPV) throughout the first year Designed and executed the full go-to-market strategy: ICP definition, sales playbook, outbound sequences, pricing, and onboarding — coordinating directly with global directors Built and led the complete commercial team from zero (2 Team Leads + AEs + BDRs + CS): hiring, structured onboarding, coaching cadences, and career paths Implemented consultative selling and SPIN methodology across the team, driving qualification discipline and reducing sales cycle length
Launched Colombia market from 0→1, defining GTM, ICP, pricing, and onboarding strategy. Acquired 1,000+ B2B clients in under 6 months. Delivered 55% monthly TPV growth in first year. Built and scaled full commercial organization (SMs, BDRs, AEs, CS) — hiring, playbooks, onboarding, and performance management.
Led the commercial expansion into Colombia — developing the full business plan, go-to-market strategy, and sales infrastructure for market entry. Developed the business plan for Colombia expansion: go-to-market strategy, key sales metrics, customer profiles and ICPs, and launch presentations for senior stakeholders Recruited and hired a team of 6 to drive business growth and sales execution from day one
Led the full commercial and customer success operation during one of the most challenging periods for SaaS businesses — delivering growth without adding headcount. +50% new MRR and annual revenue growth during the pandemic through pipeline discipline and quota-carrying rigour Designed and automated the end-to-end sales process in HubSpot, achieving 40% self-service closings and significantly reducing Customer Acquisition Cost (CAC) Took ownership of customer success in year two: reduced monthly churn from 8% to 1% in one semester through systematic onboarding and engagement programmes
Opened and scaled two markets simultaneously — building the commercial operation from zero in Colombia and Mexico while delivering 3X revenue growth in year one. Delivered 3X New MRR growth in the first year while simultaneously launching and scaling Colombia and Mexico markets Implemented HubSpot-driven sales automation and playbooks, cutting deal closing turnaround time by 50% and standardising outbound sequences across both markets Remotely built and led a cross-border team of 15 pre-sales and sales professionals across two countries — structured weekly rituals, KPI tracking, and individual coaching