Madrid, Community of Madrid, Spain
I believe the future of AI is not about replacing people, but about empowering them. With over two decades bridging HR, technology, and organizational culture, I’ve dedicated my career to making AI human-centered, ethical, and inclusive. At Santander, I lead AI Special Projects with one mission: ensuring technology amplifies human potential, strengthens trust, and creates value with transparency and purpose. From workforce planning to ethical governance, I’ve built frameworks where employees, managers, and AI collaborate as partners. For me, true innovation happens when technology honors people, nurtures diversity, and drives progress for society. That’s the journey I want to continue, shaping a future where humans and AI thrive together. Highlighted Achievements ✨ Co-designed AI systems with employees to humanize HR decision-making. ✨ Built governance models ensuring AI deployments were ethical, transparent, and explainable. ✨ Guided global leaders to use AI as augmentation, not replacement, for strategic decisions. ✨ Fostered a culture where AI is seen as a partner for inclusion, creativity, and purpose.
We lead the AI Special Projects team, driving cross-functional, high-impact initiatives and special cases with strategic focus. We co-lead the Group’s AI Governance framework alongside Ignacio Bernal, José Palacio, Marco Bressan, Natalia Clavero, Laura Jiménez, Patricia Fernández, José Manuel de la Chica and Javier Ros, setting ethical policies and aligning AI adoption with our ESG commitments. We collaborate across the AI ExCom and with Compliance, Legal, Risk, Audit, PO&C, IT, Cost, Financial Accounting and Management Control, Strategy and Communications to move forward as ONE TEAM. We support People & Culture in their Data & AI journey, fostering a culture of innovation, inclusion, and excellence. We humanize technology by ensuring every AI deployment is ethical, integral, responsible, transparent, and delivers positive impact for employees, customers, and society.
As the Head of Compensation Planning, Solutions, and Projects at Santander, I spearhead global initiatives designed to streamline structures and optimize processes, driving efficiency while delivering significant value to both local and global business units. With a cross-functional approach, I champion collaboration, embrace team diversity, and develop innovative solutions that underpin operational excellence. I coordinate teams to tackle the challenges of European transparency, overseeing the design and implementation of harmonized, simplified, and enhanced global bonus processes, all aligned with our strategic objectives for People & Culture and business transformation
A department was created from scratch, similar to the CRM in Business, consolidated and aligned with IT, CDO, and DPO of Santander España. Led multiple HR, legal, IT, and data teams to implement data science techniques that transformed data quality procedures and improved efficiency. Focused on standardizing European data initiatives, leveraging collaborative efforts to drive strategic impact in HR. Led initiatives to integrate data governance frameworks aligned with company-wide objectives.
Managed resource coordination and oversaw the implementation of HR strategies and policies. Led projects aimed at optimizing HR governance and improving strategic alignment between HR and business objectives.
Coordinated HR processes between Central Services and local HR teams. Managed salary programs and played a key role in implementing compensation policies for Material Risk Takers (MRT) and other critical functions
Managed the career development of a portfolio of 250 employees through quarterly, semi-annual, and annual interviews, focusing on their skills, personal capabilities, and business evolution (Strategic Business Partners). Conducted visits to Executive Quality offices with a commercial focus to improve performance. Addressed new management models adapted to the current economic situation. Analyzed, planned, and managed personnel costs while supporting Labor Relations (SMAC)
Responsible of credit risk and operational quality improvement initiatives, with a focus on unpaid debt and refinancing management in 15 retail Branches in Madrid.
Focused on branch profitability and team leadership, supporting commercial operations and customer engagement strategies.
Led a retail branch, managing business development for individual and SME clients, and overseeing risk analysis and profitability.
Managed customer advisory, compliance with sales targets, and product commercialization.
Focused on client acquisition, achieving sales targets, and promoting financial products.